BMW Group outsells Fiat for the first time in Europe

Article by Anita Panait, on September 19, 2013

German luxury carmakers BMW, Audi and Mercedes-Benz continue to lure customers away from mass-market automakers, thanks to their small car offerings. During a period of six years, the BMW brand managed to up its market share from 4 percent to 5 percent; Audi from 4 percent to 6 percent; the Mercedes brand from 4.5 percent to 5 percent.

On the other hand, volume carmakers like PSA/Peugeot-Citroen, General Motors and Ford have each lost more than 2 percentage points of market share in the six-year period when the European vehicle market was dropping. BMW, Audi and Mercedes were able to gain market shares by offering smaller cars.

BMW Group even managed to surpass Fiat Group's market share in Europe for the first time. Peter Fuss, a partner at consultant Ernst & Young, remarked that luxury carmakers have invaded the compact and small-car segment, with many customers willing to “pay a little more to buy a luxury car."

Mercedes posted a 6-percent surge in European sales in the first eight months of 2013 thanks to strong demand for new small cars such as the A-class hatchback, B class and CLA four-door coupe. The carmaker also logged a 9-percent hike in European sales in August while the regional market dove 5 percent.

Mercedes, which currently has 23 models in its lineup, is planning to introduce 13 all-new vehicles in the next eight years. The BMW brand, meanwhile, saw its August deliveries soar 9 percent, thanks to a Gran Turismo version of the 3-series sedan introduced this year. BMW currently has 21 models in its lineup while Audi has 46 vehicles.

BMW’s 3-Series Sedan is the first in compact sports sedans and, over time, has come to embody the artistic appeal, vibrancy, and athletic ability of BMW. With its vibrant and sophisticated lines, the sixth generation of the best-selling premium vehicle in the world spotlights the athletic charm of the company's mid-sized model. Even though the all-new BMW 3-Series has developed in every dimension when compared to its forerunner, it maintains a full balance of athleticism and grace. As with prior generations, the vehicle's energetic dimensions come from the continuous bonnet, short overhang in front, lengthened wheelbase, and recessed greenhouse characteristic of a BMW.

Attractive front with exacting contours and faceted surfaces

The wedged shape of the all-new 3-Series' profile and its broader track (+ 37/47 mm at the front/rear) emphasise the sporty look of the all-new BMW. By distinctly accenting the car’s width, the faceted forms of the dramatic front provide the BMW’s 3-Series a more athletic face than before. A broad, lowered expression of the vertical, slightly forward-leaning BMW kidney grille accentuates the stature of the all-new BMW 3-Series.

LED accents placed to look like eyebrows above the stunning dual headlights with corona rings (if xenon lights are specified) offer an additional force to the traditional BMW focused appearance. The headlamps now reach up to the structure around the kidney grille, combining the headlights with the grille of the new BMW 3-Series Sedan to create a singular style unit and providing additional emphasis to the vehicle's broad poise.

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Topics: bmw, fiat, europe, sales

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