BMW Group sales go up by 23 percent in November

Article by Christian A., on December 11, 2012

The fast-rising volume increases in China drove BMW’s group sales up by 23% to 170,932 units in November, setting a record for that month. The worldwide sales of BMW's core brand increased by 26.4% to 145,452. Meanwhile, the group's Mini brand delivered 25,077 units, standing for a 6.6% increase.

In last Monday’s statement, BMW Group sales chief Ian Robertson said that the result would place the automaker on track to attaining record sales in 2012 and forecasted that BMW will return to its top position worldwide in the premium car segment. In November, group sales in China rose by 62.3% to 31,090 vehicles.

This adds to a total of 295,974 units, a 37.6% increase, for the period from January to November 2012. The company said that the majority of sales had stemmed from the core BMW brand, specifically the X1 small SUV and series 3 long wheel-base models. Europe’s group sales in November increased by 9.9% to 76,084 units.

Demand rose by 1.5% to 787,286 units through November. U.S. group sales increased by 38.8% to 36,461 units. In this market, BMW’s brand still trails behind Mercedes-Benz in premium auto sales.

Deliveries climbed 11.3% to 303,728 units through November. This led to the BMW Group reporting that total deliveries increased by 10.1% to 1.66 million. Last Thursday, Daimler (the rival automaker) said that sales of the Mercedes-Benz Cars unit increased by 5.3% last month to 128,768, contributing to a 4.9% increase for the January-November 2012 period to 1.29 million units.

BMW X1 is the first of its kind in this premium sector, making it a genuine pioneer among compacts. After about two-and-a-half years, the compact BMW X, built at the BMW plants in Leipzig and in Tiexi, China, have already sold more than 275 000 units. Now this extensive talent comes out with replenished energy to meet a wide range of new trials.

It has an especially altered body styling, fastidiously improved interior, completely revised engines, new BMW character lines, and further equipment innovations. The new BMW X1 provides an even further intense experience through the signature drive pleasure for which it is famous.

Along with the new BMW X1 launch, preparations are being made for the US launch to market. Additional growth spurts originate from the China manufacturing: the new BMW X1 models meant for China are being produced in the new plant at Tiexi in Shenyang Province.

The positive idea of conveying well-known BMW X traits to a compact has now led to more competition in the car class created by the BMW X1. What is still unchallenged is BMW X1's leading position as regards to athleticism and effectiveness.

Now, this lead is being lengthened: the connection between fuel use and performance has been optimised even more due to BMW Twin Power Turbo engines, an eight-speed automatic transmission that is singular to this segment, an auto start-stop ability, brake energy regeneration, ECO PRO mode, and a vast range of BMW Efficient Dynamics technology.

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Topics: bmw, sales



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