BMW Group started the countdown to the 2012 Summer Olympic Games in London by unveiling today its Olympic Park Pavilion. The BMW Group Pavilion is the latest significant architectural addition to the Olympic Park and showcases a range of the German carmaker’s latest vehicles against the backdrop of the Olympic Stadium and Aquatics Centre.
The BMW Group Pavilion represents the carmaker’s commitment to design and sustainability with a display of individual rooftop pavilions showcasing current models and concept cars. The Pavilion appears to “float” on the water, with water flowing down from the sides of edifice to create a continually changing façade while highlighting its position on an elevated platform on the Waterworks River.
The Pavilion has its lower floor exhibition area dedicated to the London 2012 Games fleet, fitted with interactive displays to allow guests to learn about the company’s vision for the future of individual transport and its approach to sustainability as well as activities related to the London 2012. The displays highlight how the BMW Group has helped elite and aspiring athletes on their road to London 2012 and how the company brought improvements to the sporting world through technology.
BMW, the official automotive partner for the London 2012 Olympic Games, will also display prototype models including the BMW E-Scooter and the BMW i Pedelec concept, a newly disclosed concept electrically-assisted bicycle. BMW will also display the MINI Rocketman Concept, which is a revised version of the original Rocketman concept unveiled at the 2011 Geneva Motor Show.
The new MINI Rocketman concept sports a Union Jack-inspired colour scheme, as inspired by London 2012. BMW will show a special film in an intimate cinema space before giving guests an opportunity to view the upper floor product displays. The top deck, comprised of nine individual rooftop pavilions, showcases current and future BMW Group vehicles, including the BMW i3 Concept, the BMW i8 Concept and the new generation BMW 3 Series Touring.