Bmw hopes to see some record sales in 2012

Article by Christian A., on July 8, 2012

Amid the flat European market, BMW still hopes that its auto sales this year would break records. Its deliveries in June rose by 4% while it achieved an 8% increase for the first half year. Last June, sales of BMW Group brands (BMW, Mini and Rolls-Royce) broke records with 172,516 vehicles sold. It received a boost from the rising demand in the U.S. and China.

Ian Robertson, BMW's sales and marketing chief, said that achieving a record for 2012 is “well in our sight.” Last month, U.S. sales increased by 3.2% to 27,720 units. It experienced a 10.5% rise to 158,563 in the first six months. Sales in China grew by 13.1% to 23,930 for June and increased by 30.7% to 158,956 for the first six months.

The volume in Europe grew 1.5% in June to 92,686 but had declined by 0.1% to 437,066 in the first half. The BMW brand’s worldwide sales increased by 4% to 139,869 vehicles last month and had climbed by 8.3% to 747,064 for the first half, driven up by the demand for the 3 series, X3 and 1-series five-door and 6 series. Later this year, BMW will launch the 1 series three-door and revised versions of the 7 series and X1, which are expected to raise the volume in the second half.

The global volume of Mini rose by 3.9% in June after having sold 32,337 units. It increased by 7% for the first six months, propelled by the demand for the Mini Countryman and expansion in the U.S. and China. Rolls-Royce sold 1,600 units in the first half, slightly higher than the sales during the same period last year. This brand doesn’t divulge its monthly sales. B

MW brand did better than rival Mercedes-Benz in worldwide sales last month. In June, Mercedes brand sales climbed 0.9% to 121,542 units. Its sales in the first half increased by 6.9% to 652,924. Audi hasn’t yet released its sales results for the month of June and for the first half of the year.

The BMW 7-Series has been the leader in the luxury sedan segment and aims for things to stay the way they are with its latest upgrade. The new BMW 7-Series is the epitome of sporting elegance in combination with luxurious comfort, all the while sporting refined powertrain technology.

It has even stepped its game up in terms of product substance as it now features new LED headlights, an upgraded interior with enhanced soundproofing, remarkably improved ride comfort, a wide choice of optional equipment and state-of-the-art safety technology – all of these define first-class experience for BMW’s flagship model series. The series is also setting the bar higher in terms of drive systems (whether new or updated) which basically includes the world’s most powerful six-cylinder in-line diesel engine and second-generation BMW ActiveHybrid 7.

In terms of aesthetic appeal and advanced technology, the BMW 7-Series can definitely meet the highest global standards. The line itself sets the standards for athletic elegance and top-of-the-line driving experience in the luxury sedan segment. For 2012, the upgraded BMW 7-Series proves its supremacy in stylish presence and sporting prowess through its newest and more expressive front and rear design features.

Although the dimensions are slightly different for this updated line, the eight-millimeter decrease in overall height helps emphasize the car’s sweeping lines “with extra expression” while emphasizing the balance between its dynamic proportions.

With a longer and broader bonnet up front, the BMW 7-Series exudes a more expressive yet elegant profile. On the other hand, the contour lines on its bonnet draw more attention towards its new BMW kidney grille.

Topics: bmw, record, sales

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