BMW i brand campaign launched during Sochi 2014 opening

Article by Anita Panait, on February 10, 2014

BMW of North America officially launched the brand campaign for the BMW i brand during the NBC broadcast of the Opening Ceremony of the Sochi 2014 Olympic Winter Games. BMW purchased NBC’s foreign automotive advertising category during their broadcast of Sochi 2014 and started airing three new BMW i spots: “Hello Future”(BMW i brand), “SHHH” (BMW i3), and “Sightings” (BMW i8). 

Starting Feb. 7, 2014, BMW i will air digital shorts throughout the Games appearing at NBCOlympics.com. BMW i is a ground-breaking and innovative concept for sustainable mobility featuring electric vehicles like the BMW i3, which is the first all-electric vehicle made primarily of carbon fiber as well as the BMW i8 plug-in hybrid.

BMW will start selling the BMW i3 and BMW i8 in the United States in the second quarter of 2014. “It is a rare and exciting opportunity to launch a new brand and for BMW i, one that requires a world-stage,” said Trudy Hardy, Vice President, Marketing, BMW of North America.

“We look forward to making a bold statement about the future of sustainable mobility.” “Hello Future” had its debut during the Opening Ceremony of the Sochi 2014 Olympic Games. It employed the words of inventor, futurist and author of “2001: A Space Odyssey,” Sir Arthur C. Clarke. "Hello Future" offers the arrival of BMW i as proof that the future is as fantastic as Sir Clarke predicted.

Topics: bmw, advertising

If you liked the article, share on:

Comments

Recommended

The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
The Europe-bound WRC hatch developed by Toyota and Gazoo Racing team will be limited to just 400 examples as reported by AutoCar this week. Otherwise known as Gazoo Racing Masters...
by - July 21, 2017
Even cops get excited when they’re assigned to drive the best cars in the market. In Austria, police officers drive around in a Porsche 911 Carrera while in Milan, authorities...
by - July 21, 2017
Subaru has already announced that the all new Impreza will be out by fall this year. The 2018 model year not only gets a number of new upgrades, but it...
by - July 21, 2017
Do you ever wonder what challenges automakers have in selling limited edition cars? It’s different for each company but it can get stressful if the demand is high instead of...
by - July 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries