How does one go about in making customers seriously consider the BMW i8 plug-in hybrid sports cars? You can ask BMW Abu Dhabi Motors, the exclusive importer of BMW vehicles in Abu Dhabi and Al Ain, United Arab Emirates.
BMW Abu Dhabi Motors simply needed to highlight the BMW i8 plug-in hybrid sports cars in a way that people would not forget them. This is why BMW Abu Dhabi Motors took six BMW i8s and painted each with six different custom color finishes: Austin Yellow, Lava Green, Lava Orange, Lava Red, Lava Yellow and Twilight Purple.
Lined up together at Yas Marina Circuit, these BMW i8 sextuplets splendidly created a colorful highlight, which is as vivid as their specs and their plug-in hybrid powertrain. It seemed like a rainbow in the sky fell on earth and transformed into these plug-in hybrid sports cars from BMW. Well, we love rainbows, as much as we love the BMW i8.
Aside from wrapping these BMW i8 units with eye-catching colors, BMW Abu Dhabi Motors also fitted them with an array of aerodynamic carbon fiber parts from AC Schnitzer, including a rear wing.
Arno Husselmann, general manager of BMW Abu Dhabi Motors, describes Abu Dhabi as a knowledgeable market with advanced taste and demands. He remarked that customers in this market wanted to make a strong statement with their vehicles while at the same time stand out from the crowd. With this understanding, Husselmann said that BMW Abu Dhabi Motors considers it very important to stay ahead of trends and create new ideas for models, materials as well as color options.
Launched in 2014, the BMW i8 is the first plug-in hybrid vehicle from the BMW Group. It is underpinned by a LifeDrive platform designed particularly for BMW i and comes with an aerodynamic body (Cd of 0.26). It also has a Life module passenger cell made from carbon-fiber-reinforced plastic (CFRP) and has a curb weight of around 3,285 lbs (1,490 kg).
The BMW i8 plug-in hybrid offers the classic sports car proportions combined with doors that could open upwards like wings. Its plug-in hybrid system comprises a three-cylinder petrol engine (with BMW TwinPower Turbo technology) that provides 170 kW (231 hp) of output and 320 Nm (236 lb-ft) of torque as well as a hybrid synchronous electric motor that delivers 96 kW (131 hp) of output and 250 Nm (184 lb-ft) of torque.
This combined output of 266 kW (362 hp) and combined torque of 570 Nm (420 lb-ft) of torque enables the BMW i8 to zoom from zero to 100 km/h (62 mph) in just 4.4 seconds while eating up 2.1 liters of fuel per 100 km ((EU test cycle average fuel consumption) emitting 49 grams of carbon dioxide per kilometer.