BMW i8 will face a serious challenge from the Tesla Model S

Article by Christian A., on June 12, 2014

BMW has started deliveries of its i8 plug-in, which it touts as a brand shaper. Ian Robertson, BMW’s chief of sales and marketing, remarked that sustainability is another vital element of premium cars that may quickly become a must-have.

The EUR126,000 ($135,700) sports car is the carmaker’s most expensive offering. The lightweight carbon-fiber frame model is powered by an electric motor and is touted to be more fuel efficient than the Toyota Prius. It could also out-accelerate a Porsche 911.

The BMW i8, however, will face a serious challenge from the Tesla Model S, which base price is only around half its tag at EUR65,740 in Germany. Juergen Pieper, an analyst at Bankhaus Metzler, remarked that German luxury carmakers are more feeling Tesla's surges since they are expected to be the biggest innovators.

He remarked that Tesla will be able to capture customers who would typically buy a BMW, noting that even in Germany, people are lining up to test drive the Model S. Tesla has become a preferred brand for trendy consumers because of its unconventional and green driving image.

A Model S can cruise up to 426 km (265 miles) in a single charge, and could recharge its batteries in the many free fast-charging stations scattered across North America and Europe.

Michael Willberg, chief executive of Ultrasone and a Tesla Model S owner, said the American brand represents “the right direction, a paradigm change."

He told Bloomberg that "Tesla is the car of our times." On the other hand, i8 will challenge Tesla by offering a 37 km of emission-free driving as well as features like distinctive wing doors.

The BMW i8 will also be the first production car to have optional laser headlights. The i8 marks will be the carmaker’s first pure-bred sports car since the M1, which was dropped in 1981.

If you liked the article, share on:

Comments

Recommended

The first time Porsche revealed the Panamera Sport Turismo to the public was during the 2017 Geneva Motor Show earlier this year. And now it has already entered production, and...
by - July 27, 2017
Autocar has got some juicy rumours for us regarding a new McLaren hypercar. The British publication has inside sources claiming that a new model will be added to the Ultimate...
by - July 27, 2017
Ferrari has recently launched the New Power15 extended warranty program. The company developed this program in response to the notion that supercars are very expensive to maintain. Truth be told,...
by - July 27, 2017
The UK it seems is about to take the same road as its neighbouring country France by banning sales of petrol and diesel vehicles beginning 2040. As reported by The...
by - July 27, 2017
What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries