BMW i8 will face a serious challenge from the Tesla Model S

Article by Christian A., on June 12, 2014

BMW has started deliveries of its i8 plug-in, which it touts as a brand shaper. Ian Robertson, BMW’s chief of sales and marketing, remarked that sustainability is another vital element of premium cars that may quickly become a must-have.

The EUR126,000 ($135,700) sports car is the carmaker’s most expensive offering. The lightweight carbon-fiber frame model is powered by an electric motor and is touted to be more fuel efficient than the Toyota Prius. It could also out-accelerate a Porsche 911.

The BMW i8, however, will face a serious challenge from the Tesla Model S, which base price is only around half its tag at EUR65,740 in Germany. Juergen Pieper, an analyst at Bankhaus Metzler, remarked that German luxury carmakers are more feeling Tesla's surges since they are expected to be the biggest innovators.

He remarked that Tesla will be able to capture customers who would typically buy a BMW, noting that even in Germany, people are lining up to test drive the Model S. Tesla has become a preferred brand for trendy consumers because of its unconventional and green driving image.

A Model S can cruise up to 426 km (265 miles) in a single charge, and could recharge its batteries in the many free fast-charging stations scattered across North America and Europe.

Michael Willberg, chief executive of Ultrasone and a Tesla Model S owner, said the American brand represents “the right direction, a paradigm change."

He told Bloomberg that "Tesla is the car of our times." On the other hand, i8 will challenge Tesla by offering a 37 km of emission-free driving as well as features like distinctive wing doors.

The BMW i8 will also be the first production car to have optional laser headlights. The i8 marks will be the carmaker’s first pure-bred sports car since the M1, which was dropped in 1981.

If you liked the article, share on:

Comments

Recommended

While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries