BMW increases i8 supply for the United States by 50%

Article by Christian A., on January 20, 2015

For this year, BMW has increased the number of i8 plug-in hybrids produced for the United States by 50 percent or more than 1,000 cars, but that won’t still be enough to cover all orders for the $137,450 vehicle.

According to Ludwig Willisch, chief executive of BMW of North America, the i8 has become the carmaker’s halo car and has been attracting customers to the brand. He called the sports car as “a brand shaper" as it "stands for all of the technology BMW has to offer” and features a 72-mpg mileage.

To hike output of the i8, BMW said it will build fewer i3 electric vehicles this year. Both cars would not be delivered to US customers until October. BMW started selling the i3 last spring and i8 sales in August 2014.

Willisch remarked that sales of the i3 are also topping targets, noting that it won’t be slowed down by dropping gasoline prices. He said the carmaker is expecting to sell around 1,000 i3s monthly this year in the US, after selling 6,092 i3s and 555 i8s in 2014.

On the other hand, Willisch provided an update on BMW's Future Retail 2016 dealership standards, saying that around 150 dealers are either building new stores or refurbishing. He said that the rest of its 339 dealerships must comply with the standards by the end of 2016.

He added that total dealer investment will reach $500 million. Meanwhile, Willisch shut down speculations that the carmaker plans an i9 supercar slotted above the i8.

He, however, remarked that the redesigned 7-series sedan will feature a further jump in BMW technology in manufacturing, connectivity and luxury perception. BMW will unveil the 7 series in September at the Frankfurt auto show and commence sales in the fourth quarter. BMW saw sales of the 7-series drop 11 percent last year to 9,744.

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries