BMW launches iPerformance brand for plug-in hybrids

Article by Christian A., on February 18, 2016

The competition for hybrid cars just got hotter. In the company’s latest press release, BMW announced that starting July 2016, all BMW plug-in hybrid vehicles will be given the new iPerformance model designation. This move is seen as the reaping of the technological advancements gained from the BMW i concept cars experience to the BMW core brand.

In addition, the new iPerformance models will have visible reminders that they are hybrid cars. These models will serve as evidence of BMW’s commitment to a sustainable, pollution-free future of personal mobility.

These electric hybrid vehicles can be identified by the distinct BMW i logo on the front panel, blue-colored BMW I design elements in the kidney grille, and wheel hubs and the eDrive logo on the C-pillar. Initially, a total of five plug-in hybrid variants are available, covering a wide spectrum of its current lineup.

Hybrid variants of the BMW 2 Series to the BMW 7 Series representing the compact class all the way to the luxury segment ensure that the hybrid option is available to consumers who are keen to own a greener vehicle.

These initial 5 iPerformance models or hybrid variants come equipped with electric motors, battery cells and electronic control systems that have been tried and tested in the BMW i concept cars with more technology transfers planned to be introduced to production hybrid models in the near future.

Simply defined, BMW i 360 Electric is a suite of products and services that BMW came up with to make the transition from gas to electric vehicle that much easier.

These include the following:

  • BMW i Wallbox can be installed into your homes (installation service included) to provide a convenient charging area for your hybrid or purely electric vehicles. Aside from increasing the charging capacity of any hybrid vehicle belonging to the iPerformance model, the iWallbox can drastically shorten charging time which is an ingenious solution to the previous problem of lengthy charging.
  • ChargeNow is BMW’s answer to the need to power hybrids during a long drive. It basically works like a gasoline station except that there is no gasoline – owners can go to this ChargeNow stations to charge their electric cars or hybrids. It even comes with a ChargeNow card for an easy and cashless payment.
  • BMW ConnectedDrive Services is the system that BMW developed to plan trips more efficiently and much easier. This works with the BMWi Remote app and ECO ROUTE function and with this integrated system in place, you could easily plan a route that is not only efficient, but also allows you to pass by ChargeNow stations to charge your hybrids and electric cars on the way.

If you liked the article, share on:

Comments

Recommended

TOYOTA GAZOO Racing revealed that it will be participating in the 2018 Tokyo Auto Salon with the theme “Meister's Workshop.” The company will showcase models that have been part of...
by - December 16, 2017
Infiniti has commenced sales of the new 2018 Infiniti QX80 full-size luxury sports utility vehicle. Aside from the standard specs and optional features, potential customers would want to know how...
by - December 15, 2017
If there is one thing that Pagani Automobili and Fiat have in common, it is the fact that they are Italian companies that build and assemble vehicles. There is currently...
by - December 15, 2017
It’s Star Wars fever once again, and the second installation of the trilogy sequel -- “Star Wars: The Last Jedi” -- is finally hitting theaters. Avid fans of the franchise...
by - December 15, 2017
Audi Sport is known for creating high performance versions of some Audi vehicles, with a focus on higher levels of sportiness. So far, its high-performance creations are all powered by...
by - December 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries