BMW is showing Andy Warhol Art Car at Paris Photo at LA

Article by Anita Panait, on April 23, 2013

BMW is exhibiting the M1 BMW Art Car by Andy Warhol at the inaugural fair of Paris Photo at LA's Paramount Pictures Studios. The M1 BMW Art Car was created by Warhol in 1979. The vehicle was originally raced in Le Mans and Warhol wanted to provide a “vivid depiction of speed.” He remarked that if a car is really fast, all contours and colors will become blurred.

Since 1975, famous artists from around the world have designed BMW automobiles of their times, each of which made their artistic statements. The 17 exhibits created for the Art Car Collection until now include works by artists like Roy Lichtenstein, Frank Stella, Robert Rauschenberg, Jenny Holzer, David Hockney, Jeff Koons and Olafur Eliasson. The Art Cars are reflections of the cultural and historical development of art, design, and technology.

They have been presented by major museums around the world, including the Guggenheim and the Louvre. BMW will also exhibit a mini series of Burlesque Style Photos with the 6 Series Gran Coupe by world renowned German photographer Uwe Düttmann.

Four photos showcasing the 650i Gran Coupe in a retro setting celebrate film noir and the exceptional sensuality of the best of burlesque being shown opposite one of today’s most advanced vehicle. The burlesque style photos were taken two years ago at a Hollywood studio and a private movie set outside of Los Angeles, California.

The shoot resulted to 15 different photographs inside and outside the Gran Coupé, featuring two models acting out signature burlesque poses. The pictures will be presented within an environment that pays tribute to their origins. The photos are at the fair for the very first time. Ludwig Willisch, President and CEO, BMW of North America, remarked that BMW is pleased to be involved in the inaugural Paris Photo LA. He added that they are particularly looking forward to bringing out the Andy Warhol art car and to unveiling their new photos.

The BMW Art Car Project was launched by Hervé Poulain, a French racecar driver and auctioneer who sought to invite an artist to create a canvas on a car. Then in 1975, Poulain commissioned Alexander Calder to paint the first BMW Art Car -- a BMW 3.0 CSL that Poulain raced in the 1975 24 Hours of Le Mans.

Since then, prominent artists from around the world designed BMW cars of their times. The M1 BMW Art Car was created by Warhol in 1979. Other BMW Art Cars were created by Frank Stella, Roy Lichtenstein, Robert Rauschenberg, David Hockney, Jenny Holzer, Olafur Eliasson as well as Jeff Koons.

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