Bmw launches first-ever user-generated iAD for the 2011 X3

Article by Christian A., on November 15, 2010

Bmw of North America launched today the first user-generated iAD to promote the 2011 Bmw X3, which will make its North American debut this week at the 2010 LA Auto Show.

For those who don’t know, the iAd is Apple's new mobile advertising network, developed for iPhone and iPod touch users. Apparently, the focus of the new campaign is Bmw’s built-to-order program that will allow customers to customize their X3.

The iAd was created by , BMW’s Interactive & CRM Agency, and has three components: Dream It, Build It, Drive It.

“Dream It” - Each dream was specially selected from hundreds of real submissions on the BMW USA Facebook page over the weeks leading up to the iAd’s launch – and represent how the X3 will impact people’s lives and how they wish to make it their own. The ‘shake’ feature on iPhone and iPod touch allows users to browse each dream and various X3 color options, or tap to read the entire story.

“Build It” Here, users begin exploring some of the X3’s 70 million unique configurations on the iAd. Colors and wheels can be changed, as well as the vehicle’s angle. iPhone and iPod Touch users can even go inside and choose interior options, including a variety of trims and leathers.

By swiping, one can change the X3’s environment from a cityscape to mountains, and more, emphasizing the X3’s versatility for various lifestyles. Each action used in the iAd is completely intuitive to the general functionality of the iPhone and iPod touch.

“Drive It” Now it is time to get in the driver’s seat. To learn more about what’s in store, watch the all-new X3 in action by browsing video content and downloading images from a gallery of hi-res wallpapers.

If you liked the article, share on:

Comments

Recommended

Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Over a decade ago, Pagani took the Zonda to the Geneva Motor Show. The Zonda hypercar was then set to retire in 2013 together with the track-focused Revolucion. But here...
by - August 22, 2017
The newest Porsche Cayenne is scheduled be unwrapped by the end of the month after completing endurance tests worth 2.7 million miles. Since we are just a few weeks away...
by - August 22, 2017
This is the time of the year when automakers give us teasers and previews of their upcoming models. Now, it seems like BMW is ready to unveil the M5 (F90)...
by - August 22, 2017
It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries