The BMW brand posted a 5.2-percent surge in sales in February to 131,416 vehicles to outsell both Audi and Mercedes-Benz. The surge was boosted by a 46-percent jump in sales for its X5 large SUV to 12,916 units. The carmaker also logged high demand for its news models like the 2-series minivan model line (7,302 global deliveries), and the X4 crossover.
Audi (260,250 units) managed to stay ahead of BMW brand (255,981) after two months of global sales in 2015. Mercedes is still at a striking distance with global deliveries of 246,135 in the January-February period. Both Mercedes and Audi are aiming to topple BMW as the world’s best-selling luxury brand by the end of the decade.
To do this, Audi has unveiled plans to invest EUR24 billion ($27 billion) on new models and expand production in the next five years. Mercedes, meanwhile, is launching this year the new GLE coupe crossover aimed at the BMW X6. BMW, however, met some challenges in China, as its dealers halted orders following a dispute over sales targets and bonuses.
Despite that hurdle, BMW remains positive in achieving a fifth straight record in annual deliveries, as supported by new products like the 2-series and 4-series model lines and the new X4. The BMW Group – including the BMW, Mini and Rolls-Royce brands – posted a surge of 7.6 percent to 151,952 vehicles for February – a new record for the month.
The group’s February record was backed by strong sales of Mini models and in Germany and North America. Sales at Mini jumped 27 percent in February to 20,303 units, led by the new Mini hatchback.
Mini sold 70 percent more of its three-door version of the hatchback globally to 7,877 units in February. "We've had a good start to the year,” remarked Ian Robertson, BMW board member responsible for sales and marketing, in a statement.
In 2014, the BMW Group sold a total of 2,117,965 vehicles, representing a jump of 7.9 percent over 2013, when its sales volume was at 1,963,798. Of the 2,117,965 units sold in 2014, 1,811,719 vehicles were BMWs, 302,183 units were MINIs, while 4,063 were Rolls-Royce vehicles.
Sales of BMW-branded vehicles grew 9.5 percent in the year (from 1,655,138 units in 2013) while Rolls-Royce units jumped 11.9 percent (from 3,630 models in 2013). MINI, however, suffered a slight drop in sales at -0.9 percent (from 305,030 units in 2013).
Revenues from the BMW Group’s automotive segment in 2014 were at EUR75.173 billion, up 6.5 percent over the figures in 2013.