BMW M GmbH will be unveiling a BMW M3 (F80) in “Münchner Wirte” livery to celebrate its connection with the city of Munich as well as with motor sports. The unveiling event will coincide with the ongoing Oktoberfest celebration in the city.
The one-off vehicle’s livery design can be traced back to the iconic BMW M1 Procar from 1981, featuring a Bavarian-style façade painting, blue-and-white twisted cords, a roast chestnut seller and the Wiesn-Schänke beer tent at the Oktoberfest.
The livery design also features depictions of various city landmarks like the Olympic Stadium, Frauenkirche church and Siegestor, as well as BMW’s headquarters. Reviving this distinct livery design on the BMW M3 is no other than Walter Maurer, who is the same designer who created such artwork for the BMW M1 Procar “Münchner Wirte” 34 years ago.
He remarked that while the BMW M1 Procar and the BMW M3 are very different, it was “surprisingly straightforward” to repaint the design from to the four-door BMW M3 from the two-door BMW M1. Aside from having the same livery design, the BMW M3 “Münchner Wirte” and BMW M1 Procar “Münchner Wirte” also have other things in common.
For instance, both are products of BMW M GmbH’s racing expertise and experience.
According to Maurer, the plan to wrap a BMW vehicle with this very special livery was first discussed between him, his friends, Munich restaurateurs Putzi Holenia and Karl Heckl and Dirk Henning Strassl, who was then chief of BMW’s press department.
Indeed the plan became a reality and just a few weeks later, the livery design was already on the BMW M1 Procar “Münchner Wirte” that was then taking part in the GT class at the Le Mans 24-hour race. During the race, BMW M1 Procar “Münchner Wirte” was driven by Prince Leopold of Bavaria, Christian Danner and Peter Oberndorfer.
It gained a lot of attention during the race and pictures of the BMW M1 Procar “Münchner Wirte” back then are still circulating online. The BMW M1 Procar saw action in the BMW Procar championship, the Le Mans 24-hour race and a number of national championships between 1979 and 1986.
On the other hand, the BMW Procar championship was considered as the world’s fastest single-make race series in 1979 and 1980, known as the undercard of the Formula One grand prix in Europe.