We are already past the first six months of the year, and now is the time when automakers evaluate their performance within this period. Speaking of numbers, Daimler and Volkswagen are some of the largest automakers out there, being part of the top 15 worldwide rankings in 2015, where Toyota is ranked first, and VW is just behind it. But here is the thing, Daimler and VW are not at par with the levels of revenue being experienced by BMW so far this year.
Ernst & Young have been studying the numbers for the German publication Manager Magazine, and they found that BMW earned as much as €49.25 billion ($51.5 billion) in the first half of this year alone, that is equal to a profit of €5.58 billion ($6.68 billion) with a profit margin of 11.3 percent. Looking at many other figures from other automakers, no one is close to what BMW has earned in the past six months.
The analysts also compared which company came closest to BMW, and surprisingly, it was Suzuki with a profit margin of 10.3 percent. Next in line is Daimler with a 9.7 percent profit margin. In fourth and fifth place are GM and VW, respectively. If VW hasn’t been involved in the Dieselgate scandal, VW would probably still rank the highest, as seen in the past.
So what got BMW to the top in terms of revenue for the first half of 2017? China is a huge contributor as BMW’s popularity in the country has grown exponentially. Furthermore, it was revealed that one in every three vehicles sold there are from the BMW Group and Daimler. As for the United States and the European market, the German company is doing pretty well with steady sales. Currently, the BMW 7 Series made up 26.9 percent of their overall sales in the past couple of years.
In addition, the company said that the BMW Group’s total electric vehicle sales surpassed 50,000 units in the same time period. This is an increase of a whopping 74.8 percent. As we know, they are the third biggest plug-in car manufacturer. The BMW i3 alone has been the best-selling fully electric compact vehicle in the premium segment since 2014.
Looking at how the company is doing now, it seems like their success will continue for at least another year. Recently, the German company revealed the M5 (F90), which boasts as much as 600 horsepower (447 kilowatts), along with the X4 that will soon be released.