BMW North America is returning to the Super Bowl after 10 years

Article by Christian A., on December 3, 2010

After a 10-year absence, BMW North America is returning to the Super Bowl. The timing is excellent as it will enter during a period characterized by launches of new models and products. BMW globally operates out of Germany but its US headquarters are located in Woodcliff Lake, N.J. BMW expects that between 2010 and 2011, more than 60% of its total inventory will be new vehicles.

Stacy Morris, marketing communications manager at BMW, said that being in the Super Bowl enables the company to “make that big impact,” especially as it is about to have its biggest launch period in history.

These launches include the new BMW 6 Series coupe and convertible models, the 5 Series sedan, the 2011 X3 sports utility vehicle, and the ActiveE, BMW's electric car that arrives next summer.

Morris declined to release further details about the advertising deal, such as how many spots were bought and how long they are. However, she mentioned that the MDC Partners' Kirshenbaum Bond Senecal & Partners is tasked to handle the Super Bowl work.

With the selection of this agency, it implies that BMW might be planning to present the electric vehicle to customers during the Super Bowl, the biggest advertising event on TV.

It has been revealed that KBS&P, which has been associated with BMW through its digital arm Dotglu, has been tasked to handle the launch of the ActiveE. BMW's media-planning and buying agency is Interpublic Group of Cos.' Universal McCann.

BMW is scheduled to end ties with its lead global creative agency for five years, the Omnicom Group's GSD&M Idea City in Austin, effective Dec. 31 of this year. The agency initiated the breakup. BMW said that it doesn’t seek a replacement for Idea City's role and instead will be working with its current roster, which includes KBS&P, Universal McCann as well as WPP's Grey. [via autonews - sub. required]

If you liked the article, share on:

Comments

Recommended

The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Infiniti revealed its retro Prototype 9 race car before its slated debut at 2017 Pebble Beach Concours d'Elegance next week. In a recent press release, the company not only disclosed...
by - August 16, 2017
In the United States, not many automakers offer crossovers with a diesel engine option, but Chevrolet does, with their 2018 Equinox. Those who opt for this engine will get some...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries