Bmw partnering with MOG to develop a new BMW Apps Certified App

Article by Christian A., on August 26, 2011

BMW owners in the U.S. may soon take advantage of an on-demand streaming music service as the automaker has entered an agreement with MOG. Models that have the BMW Apps smartphone app integration option may request to get this service. These two firms will show off the beta version of the app during the press launch of the new 6-Series Coupe in North America.

What the BMW car owner gets when they opt to get this service are unlimited on-demand streaming and being able to listen to any artist, album, or song at any time from just about anywhere. Most of all, there are no ads.

They can use the current BMW iDrive controller and steering wheel controls to browse, search, play, or skip songs. Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of North America, said that partnering with MOG represents “another great step for BMW Apps,” as the automaker continues to pay attention to customers and to evaluate, develop and launch the apps they want quickly.

He added that the development of BMW Apps means that features can be applied on a car in the shortest time possible. He asserts that more apps will follow. Meanwhile, MOG CEO David Hyman revealed how “thrilled” the company was to partner with BMW to introduce a “premium automotive integration of an on-demand music service.”

Hyman said that the company is focused on providing more ways for people to enjoy music at whatever place they’ve gone to. He added that for BMW USA customers, a MOG user experience is being jointly designed for drivers to be able to listen to “unlimited, uninterrupted music” but still focus on driving.

At last, BMW USA consumers can finally listen to MOG app music streaming inside their cars. After downloading, users can connect their iPhones through the USB port and wait for the built-in navigation system to run the app. It will only take a few seconds as soon as the app option is enabled.

MOG Inc. is the most happening music destination with the biggest advertising network related to music industry. MOG caters to almost 40 million subscribers and covers as many as 1500 music sites. The same company provides music for the MOG Music Network.

MOG is available at $9.99/monthly single account subscription plan. Subscribers will enjoy unlimited access to and also use the app with other compatible electronic devices aside from iPhone units. Android phones from Vizio, Samsung, LG, Sonos and Roku are also compliant with the exclusive mobile application.

It was in June 2005 when David Hyman (former CEO of Gracenote), founded MOG Music Media Company. The music-streaming site offers on-demand listening service with more than 1 million albums and 11 million song titles. The entertainment hub is accessible online and became available for Android and iPhone users through its MOG app.

MOG headquarters is located in Berkeley, California. Grammy winner Rick Rubins is among the company’s Board of Directors. Meanwhile, MOG Inc. also has its impressive list of investors such as Sony Music, Universal Music Group, Simon Equity Partners, Balderton Capital and Menlo Ventures.

Press Release

BMW Partners with MOG on a NEW BMW Apps Certified App

BMW of North America announced today that it is partnering with MOG to develop a new BMW Apps Certified App, which the companies expect to bring MOG’s award-winning, on-demand streaming music service to BMW vehicles equipped with the BMW Apps smartphone app integration option. The two companies will demonstrate a beta version of the app at the North American press launch of new 6 Series Coupe.

“The partnership with MOG is another great step for BMW Apps, as we continue to listen to our customers and work to assess, develop and launch the apps they want most in a timely manner,” said Paul Ferraiolo, Manager of Product Planning and Strategy for BMW of North America.

“The development of BMW Apps enables us to bring new features into the car with a speed that simply was not possible before. Stayed tuned, there will be more to follow.” "We're thrilled to work with BMW to unveil a premium automotive integration of an ondemand music service," said David Hyman, CEO of MOG.

"We remain focused on giving people ways to enjoy music wherever they are, and we are jointly designing a MOG user experience specifically for BMW USA that makes it fast, easy and safe for drivers to enjoy unlimited, uninterrupted music and still focus on the road. People listen to music while driving more than anywhere else, so it’s critical for us to offer MOG in the car," Hyman added.

The demonstration app that will debut in Monterey will preview the advantages of offering an on-demand music service that is deeply integrated into BMW’s premium ConnectedDrive technology.

The beta MOG app for the BMW Apps option showcases the following capabilities:

• On-demand streaming: Unlimited, ad-free listening to any artist, album, or song at any time from virtually anywhere.

• Seamless integration: Easy to browse and search, play, re-play, or skip to your favorite songs using the existing BMW iDrive controller and steering wheel controls.

• Storage: MOG will allow users to store their MOG music on their phone, enabling access to their favorite titles even when a data connection is not available.

• MOG radio: Only MOG offers patent-pending "MOG Mobius" music discovery engine, which enables users to switch between true "artist only" radio or a full mix of similar artists.

• Curated content: Users will have access to New Releases, Editor’s Picks, top Charts, Featured Playlists, and Custom Radio, in addition to their own tagged songs from within the MOG music service.

• Highest quality audio: MOG downloads music at 320kbps, which provides the highest quality listening experience.

The final MOG app would allow BMW USA customers to download the MOG app, connect an iPhone via USB, and MOG will immediately work with the existing BMW Navigation systems equipped with the BMW Apps option.

MOG offers a $9.99 per month MOG Primo subscription plan, which provides subscribers with access to MOG for unlimited, on-demand listening access online at, through the MOG app on iPhone and Android phones, through compatible CE devices from major manufacturers such as Roku, Sonos and LG, and soon Samsung and Vizio, all via a single MOG account.

About MOG

MOG, Inc. is a next-generation music media company founded in June 2005 by David Hyman, former CEO of Gracenote. MOG's all-you-can-eat, on-demand listening service provides access to a vast library of over 11 million songs and over one million albums through its mobile apps on iPhone and Android phones, online, and on streaming entertainment devices.

MOG, Inc. is also the provider of The MOG Music Network (MMN), the premier destination for music content online and the largest music-focused advertising network consisting of over 1500 music sites, reaching nearly 40 million people each month.

Headquartered in Berkeley, California, MOG Inc. investors include Menlo Ventures, Balderton Capital, Simon Equity Partners, Universal Music Group and Sony Music. Grammy-winning record producer Rick Rubin, named by TIME Magazine as one of the "100 Most Influential People in the world," is a member of MOG’s Board of Directors.

Topics: bmw, app

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