BMW Pininfarina Gran Lusso Coupe coming at Concorso d’Eleganza Villa d’Este 2013

Article by Anita Panait, on May 16, 2013

Carmakers BMW Group and Pininfarina will unveil on May 24, 2013 the result of their first partnership at the Concorso d’Eleganza Villa d’Este 2013 – the BMW Pininfarina Gran Lusso Coupé. The vehicle is the continuation to a new approach unveiled at the Concorso 2012 in the persona of the BMW Zagato Coupé.

The positive creative exchange between BMW Group and Pininfarina has allowed the carmakers to merge design approaches into a new and exciting initiative. BMW’s close collaboration with the Pininfarina design team has resulted to a new personality that brims with character and prepared to join the high-end luxury class.

Pininfarina Gran Lusso Coupé is a typical BMW that bears the refined imprint of Pininfarina. The new vehicle also boosts BMW’s claim to elegance and exclusivity. BMW Pininfarina Gran Lusso Coupé is a one-off creation that entices anyone at first sight with its Italian exclusivity and modern finesse.

BMW Pininfarina Gran Lusso Coupé carries authoritative dynamics thanks to its generous surface design and extended contours as well as its long wheelbase, stretched bonnet, short overhangs and a set-back greenhouse with smoothly sloping roofline. Complementing this dynamic look on the sides are convex taperings. The exterior of the BMW Pininfarina Gran Lusso Coupé symbolizes the modern harmony between elegance and power, as provided by the V12 sitting under its hood.

The interior of the BMW Pininfarina Gran Lusso Coupé exudes contemporary elegance and luxury. The cabin of this luxurious vehicle provides a very distinct unique experience, thanks to the amalgamation of exclusivity, comfort and sportiness. The cabin’s fluid underlying geometry and the classical BMW driver focus add to the refined personality of the BMW Pininfarina Gran Lusso Coupé.

BMW’s Pininfarina Gran Lusso Coupé provides a new dimension to the company’s claim to exclusivity. The Pininfarina Gran Lusso Coupé is a painstakingly created one-off that is able to captivate onlookers at first glance, thanks to its elegant body that is distinguished by taut contours and liberal surface areas.

Moreover, the car possesses typical BMW proportions, including a long wheelbase, a set-back greenhouse, and a stretched bonnet. These give the Pininfarina Gran Lusso Coupé imposing dynamics even when it is not moving. The car also exudes harmony and balance, wherein skilled craftsmanship complements BMW values like dynamics, technology, and precision in order to create a special holistic experience.

According to Adrian van Hooydonk, Senior VP - BMW Group Design, the Pininfarina Gran Lusso Coupé delivers an extraordinary impact. It conveys hallmark BMW qualities like sheer presence and luxury in a very elegant form. He said that the precision and the reductive clarity in Pininfarina's design is something to be admired.

With its wheel-focused and broad stance, the car’s front radiates dynamics and sheer presence. Its hallmark double-kidney grille as well as its road-focused headlights with twin circular look reflects the car’s familial affinity with BMW. Distinctive Pininfarina elements have also been interpreted to reflect Italian finesse and to lend a special flair to the front end.

Moreover, the car’s trademark BMW kidney grille forms its front-end design’s central element, and all its lines and surfaces take their bearings from it. This symbolically points to the car’s engine, its size reflecting its V12 unit’s power. Angled towards the road, the “kidneys” cite BMW’s typical “shark nose” and lend an even more dynamic look to the front end, especially when seen from the side.

And when viewed up close, it shows highly accomplished detail work, with the front part of its bipartite kidney grille being made from matte-sheen aluminium and, behind it, identically shaped part done in high-gloss black, adding visual depth and creating a great contrast of materials.

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