BMW posts double-digit hike in March 2012

Article by Christian A., on April 11, 2012

BMW’s first-quarter new-car sales were the highest ever with the help of March sales that surpassed previous records as its three major markets reported double-digit growth. China outperformed the United States as the company's biggest single market in the first three months this year, strengthening its position as the largest growth driver for the luxury vehicle industry.

With the Rolls-Royce and Mini brands, group sales rose by 12% in March to 185,728 units, resulting to a cumulative tally so far in 2012 to 425,528 units for an overall gain of 11.2%. BMW revealed that March sales cast a shadow on the prior monthly record from last June due to the strong showings for its 1 series volume model and a good beginning for the refurbished 3 series.

BMW sales boss Ian Robertson commented that the "outstanding" results are due to their "attractive, young model range" and their strategy of "healthy, balanced growth" throughout the world. He further stated that they aim to continue the momentum with more new models in 2012 such as a model revision of the flagship BMW 7 series as well as the BMW 6 Series Gran Coupe.

BMW reiterated its intentions to grow quicker than the market and to reach new record sales for its brands. In China, group sales increased by 41.1% to 30,593 units in March and by 36.8% to 80,014 for the quarter.

March sales in the United States rose 13% to 29,806 units and 16.6% to 75,729 units for the quarter. Sales in Germany rose 11.6% to 30,981 units last month and by 2% to 66,222 units for the quarter. The company achieved all-time high sales in the first three months this year with more than 400,000 units delivered to customers, Robertson told reporters at the New York car show last week.

Topics: bmw, sales

If you liked the article, share on:

Comments

Recommended

To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
It seems that BMW’s high-performance division -- BMW M – still has not warmed up to front-wheel drive vehicles. So those who had been looking forward to BMW M vehicles...
by - October 22, 2017
Porsche already has the Performance Package for their range-topping Macan Turbo, which is currently available in some countries. Soon, this model will be dethroned by something even fancier by the...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries