For the month of August, BMW sold the most number of luxury models – the fifth consecutive month that it has topped this segment. It was also able to widen the gap between itself and Mercedes-Benz of Daimler and Lexus of Toyota.
In a statement, BMW said that its U.S. sales were buoyed up by the deliveries of the new 5-series sedan and X3 sport-utility vehicle, with a 6.5% increase last month compared with 20,815 units in the previous year.
With these results, BMW gets one stop closer to becoming the top-selling brand in 2011 and putting an end to Lexus's 11-year winning streak, according to Bloomberg. In August, Mercedes sales declined by 1.9% to 18,477 units while Lexus dropped 7% to 18,103 units due to the impact of the March 11 Japan disaster.
In a statement, Jim O'Donnell, head of BMW of North America, said that August was “very strange” for the industry with events like the drop in consumer confidence, an earthquake, hurricane and floods in the Northeast. BMW’s sales rose by 12% through August to 155,929.
The deliveries of Mercedes vehicles increased by 6.1% to 148,409 in the U.S. while Lexus’ sales dropped 17% to 120,652 units. These results only include luxury vehicles and so Daimler's Sprinter vans and Smart cars and BMW's Mini brand are not included.