Bmw replacing auto shows specification panels with interactive iPads

Article by Christian A., on November 8, 2010

The iPad is silently becoming a fundamental tool for automakers! After Hyundai decided to offer it for the Equus flagship sedan in order to replace the classic owner’s manual, Bmw announced today that the popular tablet will replace the traditional panel used to display vehicle information and pricing.

In addition, Bmw will also display technical specification and pricing using the iPad. What is really interesting is that the iPad will offer visitors the opportunity to design their own Bmw using the digital configurator. How cool is that?

This means that the consumers will now be able to the dynamic features of the displayed models with the iPad's multimedia features, such as video content and photographs.

The iPad will also help visitors to request additional details on the vehicle. They can also request to be contacted by local dealers to schedule an appointment or test drive.

With the online configurator, Bmw will allow potential customers to explore the various color, wheel and interior options that are available for each model.

The first auto show to feature the iPad is the 2010 South Florida International Auto Show in Miami, which takes place from November 5th through November 14th.

Still, this is only the beginning, as the manufacturer will bring the iPad to other shows in North America. The iPads are located adjacent to each model, and there is one iPad per vehicle on the showroom floor.

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Topics: bmw, ipad

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