In December 2010, the BMW Group in the U.S. (BMW and MINI combined) sold 27,600 vehicles, a 16.9 percent increase compared to December 2009 sales with 23,617 vehicles sold. The total sales in the U.S. of the BMW Group amounted to 265,757 vehicles, 9.9 percent higher than the 241,727 vehicles sold in 2009.
Jim O’Donnell, President and CEO of BMW of North America, LLC, said that in the second half of 2010, the company observed that consumers were “more confident about the future” and this was evident in their purchases.
He said that BMW likes the momentum in sales because of this factor and that with its new model launches from BMW and MINI in 2011, the company is very optimistic that the business will continue to grow and that it will remain profitable.
In December 2010, sales of BMW brand vehicles climbed by 15.7 percent for a total of 23,280 compared to 20,128 vehicles sold in December 2009. For the full year of 2010, BMW brand sales are higher by 12.0 percent to 220,113 vehicles compared to 196,502 vehicles sold in 2009.
The BMW brand logged a 15.7-percent jump in vehicle sales in December 2010 to 23,280 units, thereby contributing to a 12-percent surge in vehicle volume in the full year 2010 to 220,113 units. Comparative figures were 20,128 BMW branded vehicles sold in December 2009 and 196,502 vehicles delivered in full year 2009.
Leading the way for the BMW brand in December 2010 were the 5 Series and the 3 Series, which jumped 28.9 percent to 5,045 units and 12.3 percent to 10,067 units, respectively. Also posting gains in the month were X5 and the X6, growing 12.1 percent to 3,939 units and 52.8 percent to 859 units, respectively.
In the full year 2010, BMW’s sports activity vehicle segment – including X3, X5 and X6 – managed to post a 26.9 percent increase in sales for the year to 48,108 units, as compared to 37,925 the year prior.
On the other hand, BMW saw sales of its used vehicles -- including certified pre-owned and pre-owned – drop by 2.0 percent to 15,714 vehicles in December 2010 from the 16,031 vehicles in the month a year ago.
However, BMW still managed to post a 4.3-percent jump in sales of used vehicle in the full year 2010 to 168,762 units from 161,794 units in 2009. Meanwhile, MINI USA posted a rise in sales in December 2010 to 4,320 vehicles, which is around 23.8-percent higher than the 3,489 units sold in December 2009.
This marks the most vehicles sold by MINI in a December in the United States. For the full year 2010, results were almost flat as MINI only sold 0.9-percent more vehicles to 45,644 units from the 45,225 vehicles delivered in 2009.