This year’s sale figures for BMW are proving promising with a 12.5% increase. August saw strong growth globally with the company seeing sales just shy of 104,000 which is much improved from last year (91,800). By the end of the month, MINI and Rolls-Royce sold 919,258 vehicles (817,203 from the same time in 2009).
Sales and Marketing Board Member Ian Robertson recognised that BMW was turning its red balance books to black – “We are seeing a stable upward trend and are gradually regaining the level we had prior to the economic and financial crisis.”
Year on year comparisons reveals BMW sold 16.3% more vehicles which is a first for them. The German manufacturer has also seen a 3.6% increase in vehicle deliveries in 2007 and 3.1% increase in 2008. The Asian market is the reason for this drive in sales, especially China where sales reached 106,000 this year, which is more than what was sold globally in 2009!
Whilst the Chinese appetite continues to bite, BMW is also dominant in the Americas and Europe. In the month under review, sales increased 16.3% to 88,007 (previous year sales were 75,699). At the end of August there was an increase in sales of 14% for a total of 775,262 vehicles being sold (679,913 in the previous year).
BMW managed to retain the title of best-selling premium brand August to August this year, beating off all competitors. Sales in the BMW 7 Series large model category have also seen good gains with an increase of 52.8%, for 6,051 units sold (previous year had 3,961). Sales in the BMW 5 Series also saw expansion with a 24.9% increase to 16,175 units sold (previous year reached 12,948). A further boost to sales is expected in September when the new BMW 5 Series Touring launches.
Current orders are already higher than anticipated. Sales of the X model are also flourishing. The BMW X5/X6 vehicles sold 12,707 units (previous year reported 9,316) which is a 36.4% increase.
You would think that with a new model just about to launch, that sales of X3 would be affected; but it delivered 3,936 units, (previous year 3,570) causing sales to go up by 10.3%.
The Ghost model continues to drive sales for Rolls-Royce. It sold 246 models (previous year delivered 37) and Phantom and Ghost models in the month under review saw an impressive 564.9% increase jumping from 411 last year to 1,467 this month. The MINI model range has been getting in on the act too. With significant redesign, impacting visual changes, and new more powerful engines due for the middle of September, there has been a drop of 6.7% in August sales to 14, 986 from 16,064 the previous year.
Worldwide MINI brand sold 142,529 since January which is a 4.1% increase on the previous year’s sales at 136,879. Meanwhile, the MINI family is due to increase its membership to four versions by mid-September incorporating the MINI crossover model and the MINI Countryman. Orders for the Countryman are already being made and have exceeded all optimistic calculations. It is anticipated that the MINI crossover model will also go from strength to strength.