Toyota, Mercedes-Benz, BMW maintain their position among the top 15 international brands

Article by Christian A., on January 18, 2012

Eleven automaker brands were among the top 100 brands ranked by Interbrand in its Best Global Brands Report this year. Toyota, Mercedes-Benz and BMW maintained their position among the top 15 international brands. Nissan and Volkswagen made the largest gains from among automotive brands in the survey. Toyota maintained its No. 11 spot on the survey with a value of $27.8 billion, up 6 percent from the other year.

The survey's values are based on the brand's financial performance, its strength and its role, Interbrand explained. The survey report further stated that Toyota focused on safety and quality, responding to recalls and publicized safety concerns in 2010. Interbrand also said that changing Toyota's leadership structure and making new internal reporting system are two factors that should aid the company in restoring its reputation for "outstanding quality control."

On the 12th spot is Mercedes with a value of $27.4 billion, up 9 percent from 2010. BMW held the No. 15 spot with a value of $24.5 billion, up 10 percent. Both BMW and Mercedes had teh same rankings from 2010.On the 19th spot is Honda, which is valued at $19.4 billion, up 5 percent. Volkswagen gained six spots to No. 47.

VW's Audi luxury brand and Hyundai climbed four notches each, achieving the No. 59 and 61 spots, respectively. Ford maintained its 50th position while Porsche kept its 72nd spot.For this year, Nissan entered the list at No. 90 with a value of $3.8 billion. The report stated that after becoming the number two Japanese automaker measured by sales in 2010, Nissan is charging forward with a strategy that is both "visionary and disciplined." [source: Autonews]

If you liked the article, share on:

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries