BMW Group said in a statement that it posted an 8-percent rise in global sales of its core BMW brand in May 2013 to 139,161 units. BMW’s gain in May outgrew the Audi and Mercedes-Benz brands and hiked its sales in the first five months of 2013 by 7 percent to 651,168 units.
BMW attributed the strong May sales figures for its core brand to higher demand for the X1 compact sports utility vehicle, which surged 29 percent to 14,718 units, and the sixth-generation 3 series, which soared 28 percent to 41,811 vehicles. BMW said that it sold around 400,000 units of the latest 3 series since it was launched in February 2012.
BMW, meanwhile, posted a 6-percent surge in group sales around the world in May to 166,397 vehicles, thanks to stronger demand in the United States and China. The Group also posted a 6-percent hike in group sales in the first five months of 2013 to 770,025 units.
In the statement, BMW sales and marketing chief Ian Robertson remarked that the Group could offset the “headwinds in Europe” through solid sales growth in other markets like the US, China, Japan and Russia. In May 2013, BMW Group posted sales gains in all of its major markets except Europe, where deliveries fell 1 percent to 74,918 units. The group posted only 2-percent increase in sales in Europe in the first five months of 2013 to 352,013.
In May 2013, BMW posted a 10-percent gain in sales in the US to 31,174 vehicles, and an 11-percent surge in deliveries in China to 30,311 units. BMW also posted a 2-percent gain in May sales of its Mini brand to 26,955, boosted by the popularity of the Paceman model that was just launched mid-March 2013. The Mini brand also posted a 2-percent gain in sales in the first five months of 2013 to 117,694 units. According to BMW, the Mini brand has sold over 2.5 million vehicles since it was re-launched under the BMW Group in 2001. [source: BMW]