Bmw to launch a new electric vehicle brand in China with Brilliance

Article by Christian A., on December 9, 2011

It was announced today that Bmw will launch a new electric vehicle brand in China with local partner Brilliance JinBei Automovile. According to BMW head of sales and marketing Ian Robertson said this move is being made in order to meet joint venture rules. “We will have a new brand, it’s a legislative requirement,” said Ian Robertson. Moreover, he added that the electric vehicles made for China will use some of Bmw’s green powertrains.

Still, Robertson didn’t give any details regarding the future EV models or the powertrains they might have. The partnership between the two companies is not new as Bmw already collaborated with Brilliance in order to build the plug-in hybrid 5-series concept that was revealed back in 2010 at the Shanghai Auto Show.

Currently, Bmw has big plans and wants to electrify its lineup and it will launch the i3 full-electric city car in 2013 while its i8 plug-in hybrid supercar is due in 2014. Robertson said that China wants JV partnerships such as BMW-Brilliance to establish new EV brands because the country wants to grow its exports.

“The Chinese auto market is the biggest in the world, but what they haven’t really got is an international brand with Chinese origin,” he said. “I think there will be a requirement of globalization of a Chinese brand. What’s happening is that we’re all encouraged to have more brands with a new technology element to it. If that technology is proven to be successful, then there’s an opportunity for that brand to grow and prosper.” he added. [source: Autonews]

Topics: bmw, electric car, china

If you liked the article, share on:

Comments

Recommended

Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Would you have ever imagined a Mercedes-Benz developing an upscale pickup? We first saw this last October as a concept car and now, the production model of the Mercedes-Benz X-Class...
by - July 19, 2017
Haven’t you ever wondered how Ferrari’s names and numbers were actually derived? As it is Ferrari’s 70th year in the industry, we believe that it’s only fair that we shed...
by - July 18, 2017
Earlier this month, we were getting hints that Hyundai, along with its sister company Genesis, isn’t doing so well in the United States as well as in Europe. So this...
by - July 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries