German luxury carmaker BMW is rolling out in 2013 a new range of sporty new diesel sedans in the United States, aiming to attract drivers looking for vehicles that allow them to savor speed while relishing fuel efficiency. The new range of sporty diesel sedans will complement the carmaker’s sole diesel vehicle in the US market, the X5 xDrive 35d sports utility vehicle.
BMW hopes the new range of diesel vehicles will move more consumers to prefer them. Diesel-powered vehicles offer around 25-percent better fuel consumption than conventional cars, but German carmakers like Volkswagen and Mercedes-Benz have been having a hard time making them popular in the US, due to a poor image, higher fuel prices compared to gasoline, and a dotted filling station infrastructure.
In an interview with Reuters, Ludwig Willisch, president of BMW of North America, remarked that the X5 diesel is selling “like hot cakes,” thus helping them ascertain that there would be strong customer acceptance as long as they have the right product. He also divulged BMW’s next step after rolling out the new diesel sedans in the US -- launching a four-cylinder diesel in the 3 Series, as well as a six-cylinder diesel in the 5 Series this year.
According to Willisch, around a quarter of the 56,800 X5 SUVs that BMW sold in 2013 were powered by a diesel engine, making the SUV the No. 2 diesel vehicle in the US. The cheaper Volkswagen Jetta TDI holds the spot as the top-selling vehicle in the country. Willisch was head of the group's sales activities in Europe, where diesel penetration surged from just over 20 percent in 1997 to 56 percent in 2012, thanks partly to a more beneficial tax treatment in many European countries.
BMW X5’s sides are stretched elegantly though their strong horizontal lines. Its hood surface smoothly flows into its waistline, while its gently inclined yet prominent door handle-level contour line runs from the vehicle’s front wheel arches up to its rear. These character lines symbolize stability, power, and presence.
With a large BMW kidney grille, dual round headlights, and a distinctively contoured hood, the new BMW X5 showcases an expressive front end symbolizing force and a strong aura. The newest interpretation of its look is led by its redesigned front fascia and by its repositioned standard foglamps. The front also appears to be lower. Also, the vehicle’s larger outer and central air intakes hint at its enhanced engine output.
Meanwhile, the black trim found at the body’s bottom edge is now narrower. Moreover, a silver protection plate in matte finish extends across the central air intake’s entire width, highlighting the SAV’s muscular features and accentuating the durable character of the new BMW X5 that makes it suitable for off-road use.
Additionally, the round Xenon Adaptive headlights as well as the foglamps are now placed higher and are closer to the SAV’s kidney grille. The BMW X5’s new headlight fixtures highlight high quality and sporting characteristics. The brand’s signature corona rings function as daytime driving lights and position lights.
What’s more, the BMW X5’s newly conceived rear apron is a great match to the front end’s graphic structure, while its dual exhaust pipes’ intricately designed surrounds are painted in the body color to emphasize the vehicle’s premium character. The new BMW X5’s rear is also divided by horizontal lines above the rear bumper. This accentuates the width and highlights the athletic capabilities of the vehicle. The L-shaped taillight fixtures, sporting two LED light banks each, create the rear end’s BMW-signature nighttime appearance.