BMW to sell 20 Individual Editions of ActiveHybrid 7 in Japan

Article by Christian A., on October 1, 2014

BMW is releasing a very limited edition of the ActiveHybrid 7, which is regarded as the least popular version of the 7 Series range. BMW will only manufacture 20 examples of the so-called ‘Individual Edition’ and will sell them only in Japan at a starting price of JPY13.1 million.

Actually, this limited edition is not really that special, since all the options available on the Individual Edition could also be purchased, albeit separately, for any BMW 7 Series vehicle. The Individual Edition ActiveHybrid 7 units could only be availed in either Mineral White or Citrine Black, although all of them will be fitted with 20-inch alloys.

Moving to the inside, customers have limited options as well. For instance, customers could choose from just two shades -- Caramel or Platinum – for the two full Merino leather interiors. Customers could also choose from just two templates -- walnut satin wood or piano black trims -- for the dash and door panels.

The Individual Edition ActiveHybrid 7 also comes with Alcantara roof lining, a wood-trimmed steering wheel, custom door sill plates and ceramic coatings around the control knobs (including the iDrive controller).

Since any of these options could be availed separately on any and every 7 Series model, a customer does not need to purchase the ActiveHybrid 7, which has specs that are not that impressive.

It is powered by an inline 6-cylinder turbocharged petrol engine that returns 320 HP of output and 450 Nm (332 lb-ft) of torque.

Helping out at all times is an electric motor working that churns out 55 HP and 210 Nm of torque.

Together, the engine and the motor provide just 354 HP in total mostly because it uses old technology. What is not so likeable about the ActiveHybrid 7 is that drivers cannot run it on pure EV mode, thereby rendering the whole concept of such a car redundant.

The latest iteration of BMW 7-Series is set to boost the flagship model series’ position as the most groundbreaking sedan in the luxury segment, while harmoniously fusing refined powertrains, sporting elegance and luxurious comfort. Now, BMW is reinforcing this status by injecting more product substance into the flagship sedan – new LED headlights, enhanced ride comfort, an upgraded interior with optimized soundproofing, innovative safety technologies and a wide array of optional equipment.

The 7-Series is also bound to set the bar higher in terms of performance and efficiency, thanks to its line-up of either new or optimized drive systems that includes second-generation BMW ActiveHybrid 7 and the most powerful six-cylinder in-line diesel engine in the world.

In terms of visual charm and innovative technology, the BMW 7-Series is among the top in the world. With its stylish presence and distinct equipment list, the 7-Series is an embodiment of sporty elegance and a superior driving experience in the luxury sedan segment. For the 2012 model year, this charismatic looks and sporting prowess are expressed via new design features both at its front and rear.

While its dimensions didn’t change dramatically, its height has been reduced by 8 mm, thereby lending its sweeping lines with an added expression while highlighting its balanced and dynamic proportions.

The expressiveness and elegance of the front profile of the new BMW 7-Series are made possible by its long, broad bonnet, with precise contour lines that draw attention to the upright new BMW kidney grille. This new grille is now more prominent, thanks to its large chrome surround with a new nine-slat arrangements (previously 12). The grille is flanked by assertive headlights that can optionally be specified as full-LED units that feature signature BMW corona rings and the elegant accent strip.

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