BMW wants to expand DriveNow program to 25 cities

Article by Anita Panait, on March 10, 2014

BMW intends to expand its car-sharing program to up to 25 new cities to attract younger customers in the United States and Europe. BMW seeks to introduce the DriveNow short-term rental business in 10 locations in the US and 10-15 areas in Europe, divulged Peter Schwarzenbauer, board member responsible for the program.

"It's offers very good opportunities for us to attract new customers," Schwarzenbauer told Automotive News in an interview at the Geneva auto show.

DriveNow, which employs Mini vehicles and BMW 1-series compacts, currently has around 240,000 users. BMW operates DriveNow in collaboration with car-rental company Sixt SE in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco.

BMW wants to use Drive to attract young consumers before they get older and influence them into considering purchasing a vehicle once they have families. DriveNow enables customers to rent vehicles by the minute and use the vehicles for point-to-point destinations.

They just have to leaving the vehicles parked on city streets when they're finished. Daimler offers similar program called Car2Go, offering Smart autos by the minute in several cities. [source: Bloomberg]

Topics: bmw

If you liked the article, share on:

Comments

Recommended

Bimmerpost has posted several cool pictures of the new BMW G30 540i and the new G31 generation BMW 5-Series Touring, with both wearing the brilliant Rhodonite Silver Individual colour. The...
by - October 23, 2017
A few years ago, Lotus tried to take on Porsche. They had a five-car plan to go against competitors like Ferrari and Aston Martin. Though it did not go well,...
by - October 23, 2017
To keep the Nissan Maxima interesting, the Japanese automaker gives the 2018 model year a number of small tweaks. Some of these include standard Android Auto, which is a new...
by - October 23, 2017
It looks as if Chevrolet has everything planned out in terms of production. Firstly, they have plans of introducing the Corvette ZR1 in a few months, which will then be...
by - October 23, 2017
While Tesla Motors continues to struggle with regards to the assembly of its much awaited Tesla Model 3, investment firm Oppenheimer & Co. is confident that its previous production estimates...
by - October 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries