Bmw wants to sell all of its models online in Germany, makes dealers angry

Article by Christian A., on July 22, 2013

In an attempt to boost sales in Germany, Bmw is planning to expand Web-based sales to include all its models. Moreover, the Bavarian manufacturer is looking to house calls by sales personnel in order to improve sales in Germany. These words cam from BMW’s head of German sales, Roland Krueger. Krueger also told WirtschaftsWoche magazine: “We can well imagine that Internet sales could be expanded to all models.”

Still, Bmw dealers are opposing company’s plans. BMW's German dealer head Werner Entenmann told WirtschaftsWoch that they cannot accept direct sales channels.

Krueger tried to calm down dealers by telling the magazine that dealerships will remain the “backbone” of Bmw sales. In an official press release, Bmw said today that it will sell the i3 through the Internet and by using sales people who will visit customers in their homes or selected dealers.

All-new 2016 BMW 7-Series has once again set the industry benchmark in terms of providing a luxurious and refined driving experience. Set to be on display in US showrooms by the fall of 2015, the all-new 2016 BMW 7-Series features revolutionary breakthroughs in technology in operating systems, chassis, powertrains, intelligent connectivity, and interiors.

The latest in the long model line of BMW models, the contemporary looking all-new 7-Series bridges the past with the present by presenting innovative features that are unparalleled in the industry.

BMW 7-Series utilizes carbon-fibre-reinforced plastic (CFRP) in its body structure, making it lightweight which aids in driving handling and dynamics. The BMW Group’s new generation of power units provide the engines that power up the 7-Series. It also has the Driving Experience Control switch that comes with the trademark BMW Laserlight and Adaptive mode, the active chassis system in the Executive Drive Pro, and the new BMW 740e plug-in hybrid system.

The 7-Series also features advanced smart technology that includes crossing traffic warning, the touch command steering and lane control assistant, the BMW Head-Up Display, Surround View with 3D view, remote control parking system, and the iDrive system extension that comes with the BMW gesture control and touch display.

But the new BMW 7-Series will not be true to form without providing world class comfort, elegance, and luxury. It features an Executive Lounge in the rear compartment, and in there is where the real pampering happens.

A Welcome Light Carpet greets passengers upon entering the Executive Lounge. This portion of the BMW 7-Series will make occupants feel like royalty what with special components like the Vitality Programme, the massage functions, the ambient highlight, and the glass roof in the Sky Lounge Panorama. All these special functions in the BMW 7-Series will retail at $81,300 for the BMW 740i and $97,400 for the BMW 750i xDrive.

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Topics: bmw, germany, sales, dealer



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