BMW will wait 15 months to launch 2-Series Active Tourer in United States

Article by Christian A., on March 17, 2014

BMW would wait at least 15 months before it would launch the new 2-series Active Tourer in the United States as it executives don’t believe that the five-door wagon won’t be a hit in the country. BMW unveiled the fwd 2-series Active Tourer at the Geneva Motor Show and will start selling it in September in Europe.

Frank Niederlaender, head of product management for BMW lower-series vehicles, remarked that U.S. consumers don't prefer hatchbacks. He noted that while the new 2-series Active Tourer has space that US consumers want, it not enough to appeal to them. "We have to find the right timing," Niederlaender said.

BMW waited for around three years before it launched the X1 crossover in the US because of its small size. The X1, however, has exceeded expectations, with 26,512 sold in the US in 2013, about 10,000 more than planned.

Niederlaender, however, believes the 2-series Active Tourer -- which is smaller than the X1 -- is better suited for Europe. In terms of length and wheelbase the 2-series Active Tourer -- at 171 inches and 105 inches -- is shorter by 5.5 inches and 3.6 inches respectively.

The Active Tourer is touted to be the first BMW to feature a head-up display on a transparent screen popping up above the steering wheel. Niederlaender said that the sharp angle of the windshield made it impractical to place the head-up display in the traditional lower left-hand side. The Active Tourer is powered by a new 136hp three-cylinder 1.5-liter engine.

With the new BMW 2-Series Active Tourer, the German luxury carmaker is now able to penetrate a new model segment, the premium compact class. The BMW 2-Series Active Tourer gracefully combines dynamism, style and elegance of BMW vehicles as well as the comfort and functionality of space. As the second member of the new BMW 2-Series range (next to the Coupe), the new Active Tourer conveys a whole new level of sportiness.

This can be seen on its compact dimensions: 4,342 mm in length, 1,800 mm in width and 1,555 mm in height. Despite these dimensions, the new 2-Series Active Tourer offers a lot of space inside, allowing it to tackle the challenges of urban mobility. Moreover, it only consumes between 4.1 liter and 6.0 liters of fuel per 100 km, and emits between 109 grams and 139 grams of carbon dioxide per km.

As expected, the new BMW 2-Series Active Tourer performs like a BMW vehicle would, delivering outstanding driving dynamics and a distinct driving experience. It boasts of being agile, precise, stable and comfortable, as made possible by its newly developed chassis that is made up of a single-joint spring strut axle at the front as well as a multi-link rear axle.

BMW has fine-tuned the front drive axle of the new BMW 2-Series Active Tourer to allow the car to deliver optimal levels of driving dynamics as well as precise steering feedback. The car also offers a driving sensation without interfering torque steer, thanks to the combination of the electromechanical steering and the system's functional arrangement.

Aside from making the BMW 2-Series Active Tourer safer, the intelligent use of high-tensile and ultra-high-tensile multi-phase steels also makes the car lighter. This lightweight engineering is one of the many BMW EfficientDynamics technology elements installed in the 2-Series Active Tourer that contributes to its outstanding driving dynamics. Other BMW EfficientDynamics technology elements include the Auto Start Stop function, Optimum Gearshift Indicator, Brake Energy Regeneration, and the on-demand operation of ancillary units. The new 2-Series Active Tourer also comes with the integral Air Curtain that employs two vertical air inlets on the front bumper to channel airflow along the front wheels.

The standard trim for the new BMW 2-Series Active Tourer is joined by two equipment lines, allowing customers to personalize the interior and exterior of the car. One of these equipment lines is the Sport Line, which focuses on making the car more dynamic. The Luxury Line, on the other hand, makes the 2-Series Active Tourer more exclusive and more elegant.

BMW will offer the M Sport package starting November 2014, making the 2-Series Active Tourer more varied for customers’ wants. This M Sport package includes an M Aerodynamics kit, M Sport suspension as well as 17- or 18-inch M light-alloy wheels. The M Sport package also includes an M leather steering wheel and upholstered sports seats. BMW plans to further extend range starting late autumn to include variants featuring the xDrive intelligent all-wheel-drive system.

The new 2-Series Active Tourer could be powered by any of the available three- and –four-cylinder turbocharged engines, as backed by a comprehensive package of BMW EfficientDynamics measures. In addition, the new 2-Series Active Tourer comes with BMW ConnectedDrive that offers extensive connectivity.

BMW intended the 2-Series Active Tourer to offer a high level of versatility and functionality especially in the premium compact class. However, to achieve this, special design concepts are required. This prompted BMW to pick a sophisticated front-wheel-drive system. Moreover, the new 2-Series Active Tourer offers a maximized interior room for a great sense of spaciousness, thanks to its raised roofline and 2,670 mm of wheelbase.

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