Bob Lutz is named senior advisor to Katzkin

Article by Anita Panait, on December 11, 2013

Auto industry veteran Bob Lutz will serve as Senior Advisor to vehicle interior customizer Katzkin. According to Brooks Mayberry, chief executive of Katzkin, the company is bound to get a huge benefit from the insight and expertise of Lutz as one “one of the industry’s most influential and visionary leaders.”

Mayberry remarked that Lutz joins Katzkin at the right time, as the company continues to expand its production capacity with a new site in Mexico, extending just-in-time manufacturing in the United States and manufacturing in Asia. Mayberry also noted that Katzkin’s industry leadership has further grown through its customization expertise. He noted that carmakers are aware of the customization trend as consumers spend more than $30 billion every year in specialty automotive products.

He remarked that Vehicle Interior Personalization allows a carmaker to respond to consumer wants and needs with vehicle interiors tailored to their individual tastes and lifestyles. Mayberry believes that Lutz’s strong design acumen will be another bonus for the Katzkin brand.

Lutz has held senior leadership posts at four of the top carmakers in world, including General Motors Corp., where he was vice chairman until 2010. “Katzkin is on the forefront of revolutionizing vehicle interior customization,” remarked Lutz, adding that he is looking forward to working with the company executive team to help them push further the “boundaries of this emerging category.”

“The lines between custom vehicles from the factory and the aftermarket are blurring as consumers demand more choice,” said Mayberry. “Vehicle Interior Personalization allows the automotive manufacturer to respond to consumer wants and needs with vehicle interiors that are tailored to individual tastes and lifestyles -- giving customers more choices and automotive brands greater identity.” Mayberry believes that Lutz’s strong design acumen will be another bonus for the brand. [source: Katzkin]

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