Book by Cadillac is a new premium car-sharing service

Article by Christian A., on January 9, 2017

One of the good things about some car-sharing service is that you could switch from one vehicle type to another. For instance, a user usually prefers a coupe or a small car for the travel from home to office. But, when going to an adventure where utility is a requirement, it’s likely that there will be a switch to an SUV.

This is the kind of car-sharing service that premium carmaker Cadillac wants to offer the public. Called “Book by Cadillac,” this car-sharing service allows members full access to the carmaker’s vehicles, without worrying about the hassles and costs of leasing, buying or financing. The main difference is that Cadillac’s car-sharing fleet is composed of its current premium vehicles that offer a whole new level of luxury and comfort from non-premium cars. It primarily targets the growing number of drivers who prefer luxury. Interested individuals could enroll as members of the Book by Cadillac with a flat monthly fee – no more and no less – of just $1,500.

Once one becomes a member of Book by Cadillac’s car-sharing service, he or she could choose to drive any of the available vehicles in the fleet. These vehicles include the Cadillac XT5, CT6, Escalade and V Series – all of which are specified Platinum Level Trim and are of the current model year. Access is given on-demand, with any request pursued through an app installed in a smartphone.

Once the application is approved, the requested Cadillac premium vehicle will be delivered through a white-glove concierge to the member’s preferred location. When the member wants to switch to another premium vehicle, it’s easy to do so anytime at a preferred location. For instance, a member driving a Cadillac CTS during the summer may want to switch to an Escalade by winter. Book by Cadillac will pick up the CTS at a preferred location (within restricted areas), and also deliver the Escalade there.

The flat monthly rate of $1,500 already includes fees for the registration, taxes and insurance, as well as maintenance costs. This means that Cadillac will take care of the vehicle’s insurance and maintenance as well as detailing – and all that members are required to do is to request and drive. In addition, there are no mileage limits, which means members could use their shared premium car as much as they want.

Uwe Ellinghaus, the premium carmaker’s chief marketing officer, remarked that Book by Cadillac is a new option that targets a growing class of luxury drivers looking to access to various cars over time according to their individual needs. Book by Cadillac will be launched first in the New York metro area, with intentions to expand to other locations.

Press Release

Introducing BOOK by Cadillac, a Bold New Luxury Vehicle Subscription Model

Cadillac is continuing to push the boundaries of the driving experience with a first-of-its kind luxury vehicle subscription service, BOOK by Cadillac. For a flat monthly fee, BOOK by Cadillac gives members access to popular Cadillac vehicles without the commitment of leasing, financing or buying.

“BOOK by Cadillac is an innovative new option targeted at a growing class of luxury drivers searching for access to various cars over time, dependent on their individual needs, coupled with a hassle-free white-glove exchange,” said Uwe Ellinghaus, Cadillac chief marketing officer.

BOOK by Cadillac members will have app-enabled on-demand access to the latest premium trim Cadillac models to keep in their possession. The vehicles will be delivered via white-glove concierge to members’ requested locations and exchanged at their leisure or as their needs change. Members can just as easily take to the winding roads in a performance V Series and enjoy a back-mountain winter ski trip in an Escalade in the same week. Alternatively, they can keep an SUV during the winter months and switch to a performance sedan during the summer, with each vehicle picked up and delivered to their doorstep.

With maintenance, insurance and detailing of the vehicle handled by Cadillac, members are freed from the baggage that comes with traditional vehicle ownership and given the freedom and flexibility to fit their lifestyle.

BOOK by Cadillac will launch first in the New York metro area, with plans to debut in other markets.

The Details:
A flat monthly fee of $1,500 eliminates the hassles of car ownership so members can experience uninhibited driving. Membership is month-to-month with no long-term commitment required. Members can use a mobile app to reserve vehicles that will be delivered to their specified locations via a white-glove concierge service. Certain location restrictions apply. Members will have access to the current year Platinum Level Trim Cadillacs, including the XT5, CT6, Escalade and V Series. Registration, taxes, insurance and maintenance costs are included in the monthly rate and there is no limit on mileage.

 

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