Brazil has overtaken Italy, Fiat’s home market

Article by Christian A., on August 26, 2010

For the first time in its 111-year sales history, Brazil has overtaken Italy, Fiat S.p.A.'s home market, to claim the No. 1 spot in 2009. In 2009, Fiat Group Automobiles sold almost 750,000 passenger cars and light commercial vehicles in Brazil, up 12.6% from 666,000 units in 2008.

Fiat, which announced its full-year results last Monday, also said that its sales in Italy grew just 0.5% to 722,000 units. 

For 2010, Fiat CEO Sergio Marchionne said that Brazil will likely remain the company's top market.

He expects the Brazilian market to rise by 2 to 3% while Italy will drop by 5% if scrapping incentives are continued and by 20% without incentives.

When it comes to volume, Fiat was Brazil's No. 1 automaker with sales of 749,637 new cars and light commercial vehicles, compared with No.2 Volkswagen AG at 695,395 units and No. 3 General Motors Co. at 610,836, according to ANFAVEA, the Brazilian automakers association.

In the last 20 years, Fiat has built up a market-leading presence in Brazil. Fiat is now benefiting from strong consumer demand among Brazil's expanding middle class.

Last year, Fiat and rivals GM and VW also benefited from Brazilian government tax cuts on new-car sales.

If you liked the article, share on:

Topics: fiat, italy, brazil

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries