It is no surprise that the French marque came back to Geneva Motor Show this year. It means to showcase one of the first Chirons to be delivered to its fortunate owner. Bugatti’s exhibit booth will have on display the royal blue Chiron --- the Bleu Royal tinted carbon fiber with two tone combination of French Racing blue and Deep blue for its interior.
Bugatti earlier reported how Europe continues to be the company’s largest market for the new Chiron --- accounting for 37% of the 250 examples in the order list. However, the North American market is also close, claiming 30% of the total market share followed by the Middle East at 26%. The rest of the world shares the remaining 7%. At any rate, the numbers are increasing and it may take a few more years until we see another production-ready Chiron to ever come out of the Molsheim headquarters.
The 1,500hp Chiron, which takes several months to build, comes with a starting price of 2.54 million USD or 2.4 million euros. On average, the company is capable of producing at least 70 units annually. That means, the remaining 250 units will not be completed until 2020.
Its predecessor, the Bugatti Veyron comes with a top speed of 261 miles per hour. With the new 8.0-liter turbocharged 16-cylinder engine, the Chiron now boasts up to 1,480hp against the Veyron’s 987hp and Veyron Super Sport’s 1,183 hp.
Bugatti aims to market their sportscar to billionaires living in the Middle East, in Asia, North America and of course in Europe. The French car brand is also slated to give test drives to its customers towards the end of March.
Wolfgang Dürheimer, president of Bugatti Automobiles, said on Monday that half of the Chiron have already been ordered even when the test drive program hasn’t started yet-- it only goes to show how these customers have great confidence in the brand.
While the first Bugatti Chiron review has yet to come out on Top Gear’s latest season premiere, interested customers can have a good look at the “Bleu Royal” Chiron at the ongoing Geneva Motor Show. Other than the latest royal blue carbon color, the exposed carbon can also be availed in other tints such as Red, Brown, Green, Blue, Turquoise, Gray and Black.