Hyundai’s luxury brand Genesis has a new top calibre designer on board. Former Bugatti designer Alexander “Sasha” Selipanov is moving to Global Genesis Advanced Studio as the new design chief. Well, it does look like Genesis, Hyundai’s high-end division, is hell bent on conquering the US market in the next few years.
From what we heard, Genesis is planning to come up with a new sports car and possibly a luxury EV. With already 6 models in line for 2020, Selipanov will be working alongside Genesis’ Design Head Luc Donckerwolke. The duo will be developing Genesis’ upcoming products starting next year at their new headquarters in Europe.
Selipanov, as we all know, is one of the car industry’s prolific designers. He penned the Chiron during his stint as Bugatti’s Head for Exterior Design from 2014 up to 2016. He’s also one of the members of Lamborghini Huracan’s design team back in 2010. According to the 33- year old designer, he’s truly excited about this new opportunity and that his move to Genesis will mark a new chapter in his career.
The Russian designer has joined Volkswagen Group in 2005 shortly after completing his bachelor’s degree at the Art Centre College of Design. Having worked with well-established brands in the past, Selipanov said that he wants to seize the challenge and feels particularly honoured at the same time to be part of the launching of a new automotive luxury label.
Selipanov has done concepts for Ferrari’s 612 GTO, Bugatti’s Vision Gran Turismo and Porsche 911. Nonetheless, he’s more than thrilled to share his passion and expertise for the new brand given these high expectations.
Donckerwolke on the other hand has done designs for SEAT, Lamborghini and Bentley before joining Genesis. Both designers had previously worked with Volkswagen Group along with Hyundai’s Peter Schreyer who is about to retire within the next couple of years.
Schreyer has led in designing Hyundai’s famous “fluidic sculpture” philosophy and has changed the brand’s image almost entirely. Only this year, Genesis also hired Bentley’s former exterior design head Sang Yup Lee. Prior to Bentley, Lee has done several designs for Porsche, Pininfarina and General Motors.
Launched only in 2015, Genesis was described as a “design focused brand”. This means that aside from being creative, these skillful individuals were hired most of all for their innovative design and experience. The luxury marque is said to be preparing for the launch of a new coupe, 2 SUVS as well as a G70, G80 and G90 sedans.