As part of promotions for the upcoming Bugatti Galibier 16C ultra luxury sedan, the company signed a watch licensing deal with Parmigiani that has a unique twist. Instead of merely making a Parmigiani watch branded with the Bugatti name, there will actually be a Parmigiani watch in the new Bugatti Galibier sedan. The timepiece will be known as the Parmigiani Bugatti Tourbillon watch.
The Galibier is said to be priced comparatively with the Bugatti Veyron 16/4. While pricing for both vehicles is over the one million euro point, these two cars have vast differences.
The Galibier is a technological and performance powerhouse, but it will be a luxo-cruiser first, and a sports car second.
Its performance is unmatched, with an exclusive 16-cylinder engine and outstanding horsepower. Its cabin has a range of gimmicks and goods that are delightful but come at a high price. Watch licensing deals are actually quite common.
Usually, it's the watch company that initiates a deal with the carmaker. Examples include the Breitling for Bentley, the Panerai for Ferrari, and Jaeger-LeCoultre for Aston Martin. The partnership between Bugatti and Parmigiani started a few years ago when the watchmaker released the Type 370 Bugatti watch.
Unlike the car, the watch will be a convertible and is considered a multipurpose timepiece that can be placed on various modules. Interestingly, the watch has a feature that allows you to remove it from the car dashboard or instrument panel onto your wrist, a pocket watchcase, or a desk clock module.
Details to the watch are not completely known but here's what we've gathered so far. Its basic design is simple and the watch face contains an exposed tourbillon escapement, the time, a power reserve indicator, and both Bugatti and Parmigiani branding.