Bugatti has big plans for the Chinese market

Article by Christian A., on August 29, 2010

Bugatti, the exclusive French sports car maker, considers China to be a big potential market where it expects to sell three to five cars every year, according to a China Daily report.

With a price tag of 38 million yuan ($5.57 mln) for a Bugatti vehicle, only the incredibly rich buyers in China would be able to afford it.

Alasdair Stewart, Bugatti's director of marketing sales and after-sales, said that later this year, two cars will be brought to Beijing to be used for test drives. Stewart said that there are really only two types of people who buy Bugattis.

The first is a collector and the second is the very rich (which many Chinese are). Bugatti opened its first showroom in China last September.

But it doesn't receive walk-ins since it's by appointment only. Serious customers will then get an invitation to visit the factory in France and drive the car.

Stewart said that the black and yellow Veyron sold at the auto show is the first car it had sold in china. But he said that the company needs to sell two or three more.

Later this year, Bugatti will hold two or three test drives of its Veyron 16.4 supercar in Beijing. The Veyron debuted at the 2010 Beijing auto show in late April and was sold on the opening day of the event for 38 million yuan.

Topics: bugatti, china, plan

If you liked the article, share on:

Comments

Recommended

A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries