There’s great news for Bugatti Veyron owners as the automaker recently introduced the Loyalty Maintenance Program to help customers maintain the condition of their cars and to allow them to keep their vehicles in mint condition.
The Loyalty Maintenance Program is actually part of the company’s Extended Warranty and Extended Warranty Plus programs, which can last for as long as 15 years. Owning a Bugatti Veyron can be very expensive; the maintenance costs alone are already high. The brand hopes that this program will help reduce operating costs for owners.
Franco Utzeri, head of Bugatti Certified and Financial Services, says that the Bugatti Customer Service is definitely more than just a seal of approval, making a difference for Veyron owners. It includes warranty, individual support, and a combination of a confirmed vehicle history. The automaker’s goal is also to give their customers a unique experience and 360 degree ownership that no other automaker currently offers.
For customers who would like to earn a Bugatti Certified seal, their Veyron must first pass an inspection process. Here, everything will be tested and if necessary, some parts will be replaced - and this includes mechanical bits as well as body parts. Your vehicle will also go through an update. In the end of it all, a Bugatti Certified seal will be given to the car owner, while also extending the car’s warranty.
A number of different maintenance packages will be offered to Veyron owners, who will then choose depending on which one fits their lifestyle the most. With this much variety, it goes to show that Bugatti really considers its spectrum of customers, as they can provide to a very diverse group of individuals.
Chris Kelly, head of Bugatti Customer Service, said that their customers use their Bugattis in their own individual way. Where others just appreciate looking at it as an art piece displayed along with the rest of his collection, others enjoy driving it everyday. With the services that Bugatti provides, every individual’s needs will be met.
Yes, most luxury automakers do offer similar services as to what Bugatti will be offering, but none of them are as personalised as this. Most of them offer maintenance programs in hopes of maintaining mechanical quality across their lineup.
But for Bugatti’s Loyalty Program, it is a natural step for the automaker, especially as these vehicles are very technical and expensive. Now, that is what you call excellent customer service!