Buick, GMC websites introduce new Facebook connectivity

Article by Christian A., on July 24, 2011

Buick and GMC know that many consumers consider information shared on their social networks when deciding what to buy and so they let visitors configure vehicles and then share them on Facebook.

They want to engage people through an interesting online shopping experience that lets them choose the features they want on their car and then allow them to post it on Facebook where friends can “like” or comment on it.

John Schwegman, U.S. vice president of GMC Marketing, said that car buyers also consider feedback from friends and family members when they narrow down their choices. According to the study by Beresford Research, cars and social networking are now more linked than ever before.

It found that about half of respondents are influenced by information seen on their social networks in choosing the car model to buy. But among users ages 18 to 24, the proportion is higher at 65%.

Tony DiSalle, U.S. vice president of Buick Marketing, said that by providing the connection between its Web sites and Facebook, its customers could get feedback.

Buick and GMC had recently presented dedicated sites through the Apple iPad that look similar to the shopping tools on Buick.com and GMC.com.

The iPad-friendly sites provide comprehensive model details like standard and optional equipment, powertrain and chassis options, capabilities and dimensions. The shopping experience is enhanced with applications like Build Your Own, Locate a Vehicle, Locate a Dealer and Request a Quote capabilities.

Topics: buick, gmc, facebook

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries