Buick’s Avenir sub-brand to welcome LaCrosse full-size sedan into its luxury lineup

Article by Christian A., on November 3, 2017

It looks like Buick’s luxury sub-brand Avenir is all poised to give birth to a new member in 2018. Buick will be adding the LaCrosse into its Avenir lineup next year, according to documents filed with the National Highway Traffic Safety Admission, as dug up by GM Inside News.

Presently, the Buick LaCrosse has become a victim of the crumbling full-size sedan market. In fact, with a 204-day supply of inventory, the Buick flagship sedan has shown its weakness – low sales. But things may change if Buick would create a premium luxury version of its flagship sedan and have it don the Avenir badge. Buick is hoping that once the LaCrosse in the luxury car market, the destiny of its low-selling full-size sedan might cross to the greener pasture.

Buick or GM hasn’t confirmed it, but the LaCrosse Avenir was definitely included in GM’s 2018 Vehicle Identification Number Decoder revised and submitted to the NHTSA in September. As indicated in these documents discovered by GM Inside News – in particular in the VIN’s fifth position – Buick is planning to offer two configurations of the LaCrosse Avenir – front-wheel and all-wheel drive. It is expected that the new Buick will be powered by exclusively with the current 3.6-liter V6 engine as mated to GM’s nine-speed automatic gearbox.

As for the design of the new LaCrosse Avenir, this premium full-size sedan is expected to feature a number of styling cues more or less similar to those found in the new Buick Enclave Avenir. For instance, the front and rear ends of the LaCrosse Avenir may feature Buick’s new Evonik Acrylite LED lighting system. These LED units would be complemented on the front by a new 3D grille flanked by Avista-style chrome wings. Furthermore, the LaCrosse Avenir would also ride on Avenir exclusive wheels.

The interior of the new LaCrosse Avenir would also benefit from an array of new colors, contrast stitching and accent piping. It is expected to feature a wood-trimmed steering wheel, embroidered front headrests as well as Avenir branded door sills.

It is also expected that the upcoming LaCrosse Avenir would also be laden with a wide array of safety and technological features currently featured on the Enclave Avenir. Safety features would include a 360-degree surround vision, adaptive cruise control, forward automatic braking, lane keep and departure pedestrian baking as well as rear cross traffic alert and a vibrating safety seat. Technological features, on the other hand, would include an eight-inch infotainment screen with navigation, Apple CarPlay and Android Auto, OnStar 4G LTE Wi-Fi hotspot as well as wireless charging. A rear camera mirror technology from GM is also expected to be fitted in the new LaCrosse Avenir.

The Avenir version of the Enclave is priced around $5,400 price higher than the Premium trim. This may mean that the new LaCrosse Avenir would have a starting price of more than $45,000.

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