Buick posted a 15.4-percent surge in deliveries around the world in 2013 to 1,032,056 vehicles, thereby breaking a 30-year old record set in 1984 at 1,003,345 units. Helping Buick achieve such record are strong gains in China (15.7 percent) and the United States (13.9 percent). Buick also logged strong gains in Canada at 9.5 percent.
In the US, around 42 percent of Buick buyers were new to the brand and to General Motors. Buick also posted global growth in both crossovers and sedans from its product lineup that is considered as one of the freshest in the auto industry. The new Buick Encore small crossover logged global sales of 97,311 sales while the eight-passenger Enclave posted a 6.5 percent increase in North America.
Buick Enclave achieved its best year of sales in the US in 2013. The Buick GL8 -- exclusive to China – logged a 9.7-percent gain in annual sales. Likewise, the also China-exclusive compact Excelle posted a 6.9 percent sales gain, dominating the compact sedan segment. The Excelle GT and Verano compact sedans logged a combined global sales gain of 16.3 percent gain, while the Excelle XT hatchback, sold only in China, posted a 17.5-percent jump.