Buick saw 2013 deliveries surge 15.4% to 1,032,056 vehicles

Article by Anita Panait, on January 10, 2014

Buick posted a 15.4-percent surge in deliveries around the world in 2013 to 1,032,056 vehicles, thereby breaking a 30-year old record set in 1984 at 1,003,345 units. Helping Buick achieve such record are strong gains in China (15.7 percent) and the United States (13.9 percent). Buick also logged strong gains in Canada at 9.5 percent.

In the US, around 42 percent of Buick buyers were new to the brand and to General Motors. Buick also posted global growth in both crossovers and sedans from its product lineup that is considered as one of the freshest in the auto industry. The new Buick Encore small crossover logged global sales of 97,311 sales while the eight-passenger Enclave posted a 6.5 percent increase in North America. 

Buick Enclave achieved its best year of sales in the US in 2013.  The Buick GL8 -- exclusive to China – logged a 9.7-percent gain in annual sales. Likewise, the also China-exclusive compact Excelle posted a 6.9 percent sales gain, dominating the compact sedan segment. The Excelle GT and Verano compact sedans logged a combined global sales gain of 16.3 percent gain, while the Excelle XT hatchback, sold only in China, posted a 17.5-percent jump.

Buick is taking the wraps off its first model in the compact luxury segment – the all-new 2012 Buick Verano sedan -- at the 2011 North American International Auto Show.

Considered as Buick’s third new model in the past two years after the Buick LaCrosse and Regal, the new Verano will be available to interested customers in the fourth quarter of 2011. It will be laden with premium luxury and technology. For instance, the new Buick Verano features 10 standard air bags and an available heated steering wheel. The new Verano is also equipped a next-generation radio system with OnStar-powered connectivity, seamlessly linking the premium compact sedan and the driver's smart phone.

Powering the new Buick Verano is an Ecotec 2.4-liter engine that delivers 177 hp (132 kW) of max output and 170 lb.-ft. (230 Nm) of peak torque. Sending power to the wheels through a six-speed automatic, this engine allows the Verano to sprint from zero to 60 mph in just 8.0 seconds while allowing the compact luxury sedan to return estimated 31 mpg on the highway. Buick is planning to offer the Verano with a 2.0-liter turbo engine in the future.

As expected, the new Buick Verano features a number of modern Buick design cues that made their debut on the Enclave and were reinterpreted for the LaCrosse and Regal. These design cues include blue translucent projector beam headlamps flanking a detailed black chrome waterfall grille. Further design cues include chrome accents, portholes, premium wheels and a bespoke body-to-wheel relationship.

When viewed from the sides, the new Verano reveals a sporty profile marked by an arching roofline connecting the raked windshield to the fast-sloping rear pillars. The profile also exposes large, 17-inch multi-spoke forged alloy sterling silver-finish wheels, with two available premium 18-inch wheel designs.

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Topics: buick, sales



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