‘Built Free’ ad marks launch of campaign for 2014 Jeep Cherokee

Article by Christian A., on October 28, 2013

Chrysler Group has launched a wide-ranging marketing campaign for the 2014 Jeep Cherokee with the showing of a 60-second commercial that focuses on recapturing the lost fun of childhood. The commercial, dubbed as "Built Free," employs images of children playing outdoors over the song “Motherless Children,” sung by Bob Dylan.

A narrator talks about the childhood adventure of discovery and exploring. He then talks how that adventure is replaced by the toils of responsibility and growing up. When the first images of the Cherokee are seen, the narration changes: “Little by little, the world started to feel smaller. Only ... it isn’t. You’re still here. And you’re still you.

The horizons haven’t gone anywhere.” Then the commercial shows images of the Cherokee and adults active in scenic outdoor locations. According to Kim Adams House, head of Jeep advertising, the commercial spot is designed to appeal to buyers in their 30s and 40s. She added that Chrysler will later show commercials touting the Jeep Cherokee's attributes and capabilities.

Adams House said the Cherokee is their "first resurgence into the mid-size SUV segment,” added that it is a vehicle that "crosses a lot of demographics.” She said that the marketing campaign would run through the end of the year and into 2014. Chrysler will show a second 60-second commercial in theaters showing "The Secret Life of Walter Mitty" which stars Ben Stiller as Walter Mitty, a mild-mannered man who managed to escape into an over-the-top fantasy life.

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries