Busy launch schedules prompt major auto brands to hike marketing layouts for 2015

Article by Christian A., on September 29, 2014

A number of major auto brands are planning to increase their marketing budgets in 2015 in order to support busy model launch schedules, according to a group of executives at the Automotive News Marketing Seminar. Executives at Audi, Chevrolet and Lincoln remarked that bigger marketing budgets are planned for 2015.

Loren Angelo, director of marketing at Audi of America, disclosed that Audi will increase its marketing spend in 2015 by around 10 percent to continue supporting its ad platforms while complementing then with new digital elements. Audi spots were regular in high-profile TV events like the NFL Super Bowl and the Emmy Awards.

On the other hand, Volkswagen of America’s vice president of marketing Vinay Shahani remarked that its 2015 budget will be flat or slightly increased compared to 2014. Chevrolet, meanwhile, is planning to increase its marketing budget in 2015 to support launches of five vehicles in the year, according to chief marketing officer Tim Mahoney.

Global Lincoln will also hike its marketing outlay next year, disclosed Matt VanDyke, director of Ford’s luxury division. He remarked that Lincoln is launching new products next year, so it needs to “be smarter and scrappier than the next guy.

Lincoln, however, may skip the Super Bowl next year, since its launch plans would not allow it to support spending millions of dollars on an ad on the big game, VanDyke said.

He remarked that while placing an ad in the Super Bowl is compelling because of its incredible reach – it has topped over 100 million audiences for the past years – it is not Lincoln’s area of time to focus due to its launch activities.

Officials at VW, Audi and Chevrolet divulged that their companies were still considering whether to advertise in the Super Bowl next year, even after placing spots this year. [source: automotive news - sub. required]

Topics: marketing

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries