Dave Leone, Cadillac’s chief engineer, remarked that 2015 will be a "fantastic year” for the luxury brand while confirming plans for a new rear-wheel-drive sedan and a redesigned SRX crossover. Leone told Bloomberg in an interview ahead of the Pebble Beach Concours d’Elegance in California that the sedan will have rear-wheel drive and will be rolled out in late 2015.
The carmaker unveiled an Elmiraj Concept that previewed such a car at Pebble Beach in 2013. General Motors has so far failed to match the pace of the auto industry in the United States.
Sales at Cadillac even dipped 2 percent while foreign luxury carmakers like Mercedes-Benz and BMW gained 9 percent and 12 percent, respectively. GM is banking on a larger line-up of passenger cars and the new SRX to capture luxury customers from BMW, Mercedes and Audi and from Lexus.
Leading the sales decline at Cadillac are the ATS compact and the larger XTS, each dropping by over 20 percent in the first seven months of 2014. To address the slump, Cadillac is planning to roll out a high-performance V-version of the ATS in 2015, Leone remarked.
There are some bright sides though. Sales of the SRX have surged 16 percent in the first seven months of 2014 to 33,463 vehicles, according to the Automotive News Data Center.