Cadillac considering large flagship sedan to rival Mercedes-Benz S-Class, BMW 7-Series

Article by Anita Panait, on June 13, 2012

Cadillac is studying an idea to build a large flagship sedan to compete against the Mercedes S class and BMW 7 series, Mark Reuss, GM's president for North America, said in an interview with Automotive News. In May, Reuss remarked that GM is in discussions for a new flagship as the company outlines its go-global strategy for Cadillac. 

A flagship would be a follow-up to GM’s positioning of its Cadillac's lineup to go head-to-head in each segment with BMW, Mercedes and Audi. As an example, Cadillac is launching this summer the ATS compact sedan, touted to rival the BMW 3 series. Cadillac will also roll out in 2013 a redesigned and effectively longer CTS sedan, which is lined up against other models in the mid-sized luxury segment, like the Mercedes E class.

According to Reuss, he is “a fan of going right at those segments” and beating their rivals in each segment. He added that he would love Cadillac to have a flagship. Although GM is rolling out the XTS large sedan this month, its tag price is still lower than the 7 series, C class or Audi A8. Reuss said that Cadillac flagship could turn into a reality only if GM executives decide that having one is the best use of the carmaker’s limited resources.

GM's president for North America acknowledges that the way they fund Cadillac has been from everything else in GM, which makes the brand have a “very reduced scale” in terms of individual architectures, engines, technology. The company is expected to launch new Cadillac models next year, including the redesigned CTS, the Escalade SUV and the ELR plug-in hybrid coupe.

Cadillac launched the 2013 XTS, the latest addition to the Cadillac luxury car roster. It will be available in US and Canadian showrooms in 2012 at springtime as the most innovative production car in Cadillac's history.

Bigger than the CTS, the latest Cadillac XTS provides the space, luxury and emotional presence that are signature features of the Cadillac, but with totally new and technologically modern methods tuned for a new age of luxury clients. It also seals the debut of the CUE, a comprehensive in-vehicle feature that combines intuitive design with car industry-first commands and controls for data and media navigation.

To add to the CUE connectivity and interface, a lot of other modern innovations are key to the latest XTS. It will be the sole luxury car with standard Magnetic Ride Control - the fastest-reacting suspension anywhere in the world. Advanced innovations that improve safety and vision are available all around the driver.

Installed directly over the centerpiece CTS family in Cadillac's improved lineup, the latest XTS showcases a 3.6L direct injection engine and modern all-wheel drive system, making a move to better performance in a spacious luxury car.

Vice President of Cadillac Marketing Don Butler said that the Cadillac XTS stands for a new method for class, moved by modern technology. XTS features the improvement of their Art & Science philosophy, combining the best innovative ideas with the continued definition of Cadillac style.

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