Cadillac could shift marketing, advertising and strategy to Manhattan

Article by Christian A., on August 24, 2014

According to the latest reports, it appears that Cadillac is considering expanding its offices but what's more interesting is that this move will not be made in Detroit but Manhattan. As you may know already, Cadillac has a new leader, Johan de Nysschen, and expanding in Manhattan is part of his effort to broaden the brand’s appeal outside North America.

Still, Cadillac spokesman David Caldwell told Reuters that there are no changes for the moment. For those who don’t know, de Nysschen used to lead Nissan’s Infiniti brand where he engineered a relocation of headquarters from Yokohama to Hong Kong.

The move was made because Infiniti needed more autonomy from its Japanese parent company and the opportunity to expand in global markets. GM wants to follow the same path with its Cadillac brand and an expansion to Manhattan could help the company to attract additional talent.

Cadillac will continue to design and engineer its vehicles in southeaster Michigan but de Nysschen could decide to move marketing and advertising to Manhatan. Ford also made this kind of move back in 1999 when Lincoln brand was relocated to southern California. [source: Reuters.com]

If you liked the article, share on:

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019