Dealers recently attended an annual yet private with Cadillac in Las Vegas amidst a current slump in sales. But their attendance were not all in vain as they found a new light to their pressing concerns, as supported by the top guys at Cadillac’s parent, General Motors. After all, dealers were wanting to hear what is next in line for them at the luxury brand, both in the short term and the long term.
The seven-hour meeting saw Johan de Nysschen, Cadillac's new global chief, opened his remarks by announcing a buy-one-get-one-free sale on 2014 sedans, which acknowledges the fact dealership were laden with unsold ATS, CTS and XTS sedans. The meeting was also attended by no other than GM’s chief executive Mary Barra, as well as President Dan Ammann.
A number of dealers saw their attendees as an indication that GM has given de Nysschen a broad mandate to reshape Cadillac. Carl Sewell, owner of Sewell Automotive Cos. of Dallas, told Automotive News that both Barra and Ammann essentially said that tey are putting their entire credibility on the line to support Cadillac.
"It was reassuring and inspirational, Sewell said. De Nysschen, who was tapped to lead Cadillac globally two months ago, has offered a solution to making the Cadillac brand more saleable – build less cars while focusing on increasing the quality of the business. He told Automotive News in September that he wants dealers to accept the fact and the reality that they will sell fewer cars.