Cadillac Elmiraj Concept may become a production model

Article by Anita Panait, on August 19, 2013

The Cadillac Elmiraj grand coupe concept unveiled in California last week is likely to become a production model based on a rear-wheel-drive large sedan set to be rolled out in around two years, Bob Ferguson, senior vice president of global Cadillac, has disclosed to Automotive News. Ferguson said that the Elmiraj coupe "is very doable," adding that the concept is marketable and practical enough to be “put through the production process."

He noted that Cadillac’s dealers want a vehicle like the two-seater Elmiraj. According to Ferguson, any coupe variant would likely arrive following the large rwd sedan that the premium brand is developing for 2015. Automotive News reported in July 2012 that General Motors had green-lighted the production of a large rwd sedan that will rival Mercedes-Benz S class.

The Elmiraj boasts of a length of 205 inches, making it 3 inches longer than the front-wheel-drive XTS sedan. The front-wheel-drive features design cues with the Cadillac Ciel open-air car that the carmaker unveiled two years ago at the Pebble Beach Concours d'Elegance.

Clay Dean, GM's executive director of advanced design, remarked that Cadillac's designers were inspired by the 1967 Eldorado, saying that "both its actual design and the fact that in its time that car was a very stark contrast and a new direction." According to GM, the Elmiraj is powered by a 4.5-liter twin turbocharged V-8 that provides up to 500 hp.

Cadillac created the Elmiraj concept car with the mindset of projecting design forward, instead of teasing or exaggerating future production models. Because of this concept car approach, the Elmiraj suggests new Cadillac Art & Science territory.

According to Clay Dean, executive director for advanced design at Cadillac, this concept follows the Ciel Concept and is the second chapter of the brand’s exploration of persons of true luxury. This project, he said, originated from the simple "the drive" persona, or around the visceral experience that comes with driving a luxury coupe. It conveys the poise and confidence that you feel when driving a high-performance car, which is an essential factor of top-level luxury.

Moreover, the concept’s dramatic proportion expresses performance and power. Its front features a long dash-to-axle profile, which is distinctly Cadillac and lends a performance-oriented form to the coupe. In addition, the concept’s long wheelbase as well as its clean body side characterizes the car's elevated status and spacious dimensions.

The concept’s fast cabin also sits in a fuselage with taut fender lines splining through full-sectioned body, thus literally combining art and science. What’s more, Cadillac’s vertical light signature can be seen in the concept’s headlamp graphic and tail lamp. The full length of the car’s body side is extended through the gently applied character line on the sheet metal.

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