Cadillac unveiled the Elmiraj Concept, a new grand coupe that hints at the future top end of its lineup. The new rear-wheel drive, two-door coupe explores new dimensions for Cadillac’s ongoing expansion, according to General Motors. With a length of 205 inches, the Elmiraj Concept is 3 inches longer than the XTS, the biggest car in Cadillac’s lineup.
Built on the same architecture as an ongoing Cadillac vehicle development project slated for future production, the Elmiraj Concept features a large grille that carries the new Cadillac emblem. According to our sources, the new Cadillac badge could appear on production cars as early as 2015. Still, GM didn’t reveal any details of the future production car on which the Elmiraj is based. GM said that the architecture being developed "expands the brand's commitment to lightweight rwd performance".
Regarding the design, the Elmiraj Concept shares some cues with the Ciel Concept that was unveiled two years ago at the Pebble Beach Concours d'Elegance. "This concept is the second chapter, following the Ciel Concept, of our exploration of the personas of true luxury," said GM. Under the hood, there is a 4.5-liter twin turbocharged V8 engine which develops 500 hp and 500 lb-ft (678 Nm) of torque.
GM says that the engine uses the underpinnings of the new twin turbo V6 found on the 2014 CTS Vsport model which delivers 420 hp.
Boasting a rich history of creative design, Cadillac doesn’t create concept cars just to tease or exaggerate future production vehicles. Instead, the premium carmaker treats concept cars as a way to project design forward – just like the Elmiraj, which is basically a new unchartered ground for Cadillac Art & Science.
Clay Dean, executive director of advanced design, remarked that after the Ciel Concept, the Elmiraj marks the second chapter of Cadillac’s exploration of the personas of true luxury. He quipped that the Elmiraj project stemmed from the simple persona of "the drive," which is basically the visceral experience of piloting a great luxury coupe. Dean described the Elmiraj as an expression of the confidence and poise that driver could feel when behind the wheels of a high-performance car.
The new Cadillac Elmiraj comes with dramatic proportions that convey both power and performance – as also exuded by its long dash-to-axle front profile. In addition, the new Elmiraj features a long wheelbase and clean body side that also communicates its generous measurements and elevated status.
Meanwhile, the fuselage of the Elmiraj – containing the concept’s fast cabin – is laden with taut fender lines running through its full sectioned body. Interestingly, both the headlamps and the tail lamps feature Cadillac's vertical light signature. The sheet metal comes with a subtle feature line running the full length of the sides, thereby linking the vertical front elements to their rear counterparts.
Niki Smart, lead exterior designer for the Elmiraj, quipped that the concept is about poise and proportion, serving as a mature statement for the brand.