Cadillac exploring options for larger sedan, rules out XTS-V

Article by Anita Panait, on February 14, 2012

Cadillac is exploring options to make a larger XTS sedan, according to Don Butler, vice president of marketing for the company. Being a full-sized sedan, the XTS has a trunk that could carry four sets of golf clubs, while backseat passengers cross their legs without fear of injury. But Cadillac is already considering making a grander XTS. 

Butler said since the company has the volume segments covered with the compact ATS, midsize CTS, fullsize XTS and SRX crossover, the move would be “to add a new halo car with more substance.” The XTS sedan is currently powered by a 3.6L 300-hp V-6 engine, and Butler downplayed the possibility of fitting a V-8 into the car, which could turn it into an “XTS-V super potent version.”

He, however, said that Cadillac could add a turbo to the V-6 as part of the power enhancements for the full-sized sedan. Cadillac has created a “V” version for CTS vehicles and is planning to create an ATS-V potent car version.

The “V” version is only open to Cadillac’s performance vehicles. Butler, however, emphasized that unlike the CTS and ATS vehicles, the XTS is not performance car, so “no’ to a V version.” Mark Reuss, president-GM North America, told WardsAuto late last year that GM was considering a Cadillac vehicle that could compete in the high-end luxury-car segment. Reuss, however, said that this is something they’re “studying” and considering in the long run.

Cadillac has revealed the latest model to be part of its luxury sedan lineup. Enter the 2013 XTS which when compared to the CTS, has a larger size. Thus while it does manage to offer what one expects from the brand like elegance, space, and even a dramatic presence, it brings in something new as well. Specifically the model was developed using technically advanced processes meant for a new generation of customers who prefer luxury. Aside from the release of a new model, the 2013 XTS also signals the official release of the Cadillac User Experience or CUE.

This is Cadillac’s comprehensive in-vehicle experience which combines an intuitive design with commands and controls for the media and information systems that are considered as firsts in the auto industry. The XTS has long been known for its artistic design mixed with advanced technology and indeed the CUE, being a customizable user interface, is the best example of this. At the core of this interesting offering is the 8-inch (203 mm) screen placed on the center stack. There are of course the controls on the steering wheel and the faceplate placed beneath the screen. As mentioned, the CUE contains a number of firsts in the industry like natural voice recognition and gesture recognition.

Another first is the capacitive-touch control that comes with proximity sensing. Cadillac Marketing’s Vice-President Don Butler shared that the 2013 XTS best represents a luxury model utilizing advanced technology. By continuing to refine the design of the brand and combine it with the greatest of technical ideas, he added, the XTS displays what may be the best evolution of Cadillac’s Art & Science principles. Considering that the new XTS is being positioned to be the heart of the redesigned range, it will be fitted with the all-wheel drive system and powered with the direct-injection 3.6-liter engine.

With this, the brand is telling people that it will be moving to release a luxury sedan that offers more efficiency. In addition to the connectivity and the interface being offered by CUE, there are other innovative technologies inside. For example, the 2013 XTS will be the sole luxury sedan to have the fastest reacting suspension in the world which is the Magnetic Ride Control. Other technologies equipped inside not only help with vision but with safety as well. Cadillac shared that the 2013 XTS is slated to be delivered to showrooms across the U.S. and Canada by the spring of 2012. Once released, it will be the brand’s most advanced production model.

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